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Experience Exceptional Jewellery at Primo Jewellery

At Primo Jewellery, we take pride in being more than just a bespoke jewellery shop in the heart of Loughborough. While our passion lies in designing custom jewellery pieces that capture your unique style, we also feature a range of hand-selected, ready-to-purchase items in our Loughborough shop. Whether you're drawn to the bespoke experience or looking for that perfect piece to take home today, we provide quality and distinction in every offering.

Our Services

We specialise in high-quality jewellery at affordable prices, along with great customer service. With hundreds of design options to choose from, we are sure you'll find something to suit your taste. Our in-house workshop enables us to offer an exceptional service, where possible, your jewellery will be repaired on-site and not sent away. We can draw on over 25 years of knowledge and experience in the jewellery trade to provide a range of quality services, but we specialise in bespoke, high-quality jewellery made to order.

About Our Shop

Our shop is tucked away in Churchgate Mews in Loughborough's 'Heritage Quarter', an area of the town that boasts many independent retailers, offering a refreshing change from the more prominent high street names. We aim to offer high-quality jewellery combined with value for money and great customer service. We have been mystery shopped by the Platinum Guild International and listed as a recommended retailer since we opened in 2011.

Why Choose Us

Our customers rave about our exceptional service, with many praising our friendly and helpful approach. We take the time to understand your needs, keeping you updated throughout the design and creation process. Our prices are fair, and we're committed to providing the best possible experience for our customers.

Reviews

Don't just take our word for it; our customers have praised our service, saying we're "hands down the best jewellers" they've had the pleasure to use. Our customers appreciate our attention to detail, our ability to bring their designs to life, and our commitment to providing exceptional customer service.

Reviews
Positive: The jeweller's exceptional customer service, quality of work, and personalized approach have earned her a 5-star rating from all clients.

Overall Experience

The reviews highlight the exceptional customer service and professionalism of the jeweller, Rebecca. Her friendly and helpful nature, along with her expertise, has left a lasting impression on her clients.

Quality of Work

The quality of work is consistently praised, with customers expressing their delight with the custom-made jewellery, repairs, and cleaning services. The jeweller's attention to detail and ability to bring clients' ideas to life are particularly noteworthy.

Personalized Service

Rebecca's personalized approach is a common thread throughout the reviews. Clients appreciate her willingness to listen to their needs, offer expert advice, and provide bespoke solutions.

Positive Aspects

  • Friendly and helpful owner
  • High-quality custom-made jewellery
  • Excellent repair and cleaning services
  • Personalized approach
  • Knowledgeable and expert advice
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