Making good flavoursome products, one loaf at a time
Established in 1926, Waterfields is a family-run bakery with a rich history and a passion for producing high-quality, freshly baked products. Over the years, we have evolved to meet the changing tastes and preferences of our customers, while remaining committed to our core values of quality, freshness, and customer service.
Our Story
We are proud to be a family-owned bakery, with a legacy of tradition and craft. Our journey began over 90 years ago, when our founders first opened the doors to their bakery. Today, we have 36 shops across the North West, each one a testament to our commitment to quality and consistency.
Our Products
From traditional bread and savouries to sweet treats and celebratory cakes, our product range is designed to delight every palate. We take great pride in using only the finest ingredients, sourced locally wherever possible, to ensure the utmost freshness and flavour. Whether you're looking for a quick snack or a special occasion cake, we have something to satisfy every taste bud.
Our Shops
With 36 shops across the North West, we have established a presence that is both local and accessible. Our shops are the heart of our business, where our skilled bakers and friendly staff work tirelessly to create a warm and welcoming atmosphere. Whether you're shopping for a special treat or simply grabbing a quick snack on the go, our shops are designed to make you feel at home.
Our Commitment
At Waterfields, we are committed to providing the highest quality products and exceptional customer service. We believe that every customer is important, and we strive to build lasting relationships with our customers through our values of quality, freshness, and service. We believe that our commitment to these values sets us apart from others, and we are proud to be a family-run business that puts its customers at the heart of everything we do.
Our Passion
Our passion is simple: we love making delicious bread and baked goods that bring people together. Whether it's a family celebration, a special occasion, or just a ordinary day, we believe that good food and good company can bring joy and happiness to everyone. We take pride in knowing that our products play a small part in making life's special moments even more special.
General Impression
The reviews for Waterfields Bakers are mixed, with some customers expressing high satisfaction with the food and service, while others have had negative experiences.
Food and Quality
Some customers have praised the quality and taste of Waterfields' products, such as the bread, pies, and cakes. However, others have been disappointed with the fillings, prices, and sell-by dates of their products.
Service
The customer service at Waterfields has also received mixed reviews. Some customers have praised the staff for their helpfulness and friendly demeanor, while others have reported poor service, including incorrect information about ingredients and rude staff members.
Locations and Availability
Some customers have mentioned issues with availability of certain products at different locations, with some products being available at markets and not at Waterfields' shops.
Overall Experience
Despite some positive reviews, the majority of customers have reported negative experiences with Waterfields, citing issues with food quality, service, and communication.

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