Business Details
50+ Years
experience
Award-Winning Family Bakery Since 1926
Established in 1926, Waterfields is a family-owned bakery with a rich heritage rooted in traditional baking craftsmanship. Our commitment to quality ingredients and freshness has sustained our reputation for over nine decades, serving communities across the North West through 36 retail outlets. We combine time-honoured techniques with modern production methods to deliver artisan bread, savouries, cream cakes, and celebration cakes daily. Our in-store baking ensures product availability from early morning until late afternoon, with sandwiches prepared fresh throughout the day using our own bread. The business has evolved from a small Mather Lane bakery to a modern facility on Manchester Road, maintaining its founding principles of quality and customer service.Generational expertise informs our product development, supported by continuous investment in equipment and staff training. We prioritise local sourcing and traditional baking values while adapting to contemporary tastes and dietary preferences. Our team's dedication to excellence is reflected in customer testimonials praising product quality, service standards, and the friendly atmosphere across our shops. This enduring approach has established Waterfields as an award-winning bakery with a loyal customer base and strong regional presence.
Services
Bread
Savouries
Cream Cakes
Sandwiches
Celebration Cakes
Details
- Year established: 1926
Highlights and features
- We are family bakers with over 90 years' experience in traditional baking techniques.
- Our products are freshly baked daily in-store using quality ingredients.
- We maintain generational baking expertise through continuous staff development.
- Our sandwich fillings are prepared throughout the day on house-baked bread.
- We combine heritage methods with modern production for consistent quality.
What people say
Great staff
Brilliant pasties
Superb food
Flavoursome products
Friendly team
Services
Bread
Our bread selection includes traditional white baguettes, wholemeal loaves, and specialty items like farmhouse GI bread. Each loaf is baked daily using time-tested recipes and premium ingredients. Customers benefit from consistent quality and variety across our 36 retail locations.
Savouries
We offer a range of savoury items including steak pies, sausage rolls, and quiches. These products are baked fresh in-store from morning until afternoon. Our savouries combine traditional fillings with modern recipes to cater to diverse tastes.
Cream Cakes
Our cream cakes feature hand-finished decorations and fresh cream fillings. Available daily in various designs including fruit flans and caramel doughnuts. Each cake is prepared early morning to ensure maximum freshness for customers.
Sandwiches
Sandwiches are made to order throughout the day using our own baked bread. Options include classic fillings like ham salad and premium choices such as ploughmans. Customers can request custom combinations at any location.
Celebration Cakes
We provide next-day delivery for celebration cakes ordered before 2pm. Six designs including champagne and gender reveal cakes are available at fixed pricing. Each cake can be personalised with custom messages for special occasions.
Questions
What areas do you serve?
We operate 36 shops across the North West region with our main bakery located in Leigh, Lancashire.
Are your products freshly baked daily?
Yes, all our bread, savouries, and cream cakes are freshly baked daily at individual stores.
Do you offer celebration cake delivery?
We provide next-day delivery for celebration cakes ordered before 2pm to any of our 36 locations.
Can I customise sandwich fillings?
Yes, our staff can prepare custom sandwich combinations upon request using available ingredients.
What payment methods do you accept?
We accept major credit/debit cards and cash payments at all our retail locations.
Are your baking methods traditional?
We combine traditional baking techniques with modern production methods to maintain quality and consistency.
