Business Details
50+ Years
experience
Emergency
services
Trusted Forklift Solutions in Birmingham
West Mercia Fork Trucks has been a trusted specialist in forklift truck sales, hire, service, and repair since 1971. As a family-owned business with depots in Birmingham, Telford, and Coventry, we serve the West Midlands, Warwickshire, Shropshire, Worcestershire, Mid Wales, and Staffordshire. Our team of 25 qualified service engineers operates from mobile workshops, ensuring rapid response times and minimal downtime for clients. With over 500 new and used forklifts in stock, we offer tailored solutions to suit diverse budgets and operational needs. Our status as the UK's longest-serving Doosan forklift dealer underscores our commitment to quality and reliability.We provide comprehensive maintenance contracts, battery and tyre services, and both short- and long-term hire options. Customer satisfaction is central to our approach, reflected in our 43 five-star reviews highlighting exceptional service and professionalism. Our engineers undergo continuous training, and our workshops are equipped with advanced diagnostic tools. We pride ourselves on delivering flexible, cost-effective material handling solutions backed by decades of industry expertise.
Services
Forklift Sales
Used Forklifts
Forklift Hire
Servicing Contracts
Emergency Repairs
Battery Services
Tyre Replacement
Preventative Maintenance
Equipment Inspections
Parts Supply
Details
- Year established: 1971
Highlights and features
- 50+ years of specialist forklift industry experience
- Team of 25 qualified service engineers with mobile workshops
- UK's longest-serving Doosan forklift dealership
- 500+ new and used forklifts available for immediate delivery
- Rapid response repairs with engineers available within the hour
Associations and certifications
- Doosan
What people say
Quick turnaround
Friendly professionals
Excellent communication
Reliable service
Knowledgeable engineers
Services
Forklift Sales
We offer comprehensive forklift sales including new Doosan models and a vast selection of pre-owned equipment. Our inventory exceeds 500 trucks with capacities from 1,000kg to 50,000kg. Expert consultants help match equipment to operational requirements while our financing options provide flexible purchasing solutions. All used forklifts undergo rigorous inspection and refurbishment processes.
Forklift Hire
Flexible short and long-term forklift hire solutions available from our Birmingham, Telford and Coventry depots. Options include casual spot-hire from hourly rates to multi-year contracts. Our fleet includes counterbalance trucks, reach trucks and warehouse equipment. Maintenance packages included in long-term agreements ensure operational continuity without capital expenditure.
Servicing Contracts
Preventative maintenance contracts covering all forklift types with scheduled servicing and emergency breakdown support. Our 25 engineers operate mobile workshops equipped with diagnostic tools and common replacement parts. Contracts reduce unplanned downtime while our 24/7 response team ensures rapid resolution of operational issues across the Midlands region.
Battery Services
Specialist battery maintenance, replacement and charging system services for electric forklifts. We supply high-capacity traction batteries with extended warranties and provide charging infrastructure advice. Our technicians perform load testing and electrolyte management to maximise battery lifespan while ensuring compliance with safety regulations.
Tyre Replacement
Comprehensive forklift tyre solutions including solid, pneumatic and cushion tyre options. We stock major brands and provide expert fitting services for warehouse and outdoor equipment. Our technicians assess wear patterns to recommend optimal tyre choices that improve traction, reduce floor damage and enhance operator comfort.
People
David Pugh
Area Representative
With over 25 years in the forklift industry, David manages Birmingham depot operations and customer relationships. He specialises in matching material handling solutions to construction and logistics sectors while overseeing our rapid response engineering team.
Richard Hemsley
Area Representative
Leading Telford depot operations, Richard coordinates fleet maintenance contracts for manufacturing clients. His expertise in preventative maintenance systems has helped reduce unplanned downtime for regional industrial businesses by 40% over five years.
Sean Cross
Area Representative
As Coventry depot manager, Sean focuses on warehouse equipment solutions and electric forklift conversions. He has implemented energy efficiency programmes that saved clients 250,000 annually in operational costs through optimised battery management systems.
Questions
What areas do you cover for forklift services?
We cover the entire West Midlands including Birmingham, Coventry and Telford, plus Warwickshire, Shropshire, Worcestershire, Mid Wales and Staffordshire with rapid response times from our three depots.
Do you offer emergency forklift repairs?
Yes, our 24/7 emergency service guarantees engineer availability within the hour for breakdowns across our service areas, with mobile workshops equipped to handle most repairs on-site.
What forklift brands do you supply?
As the UK's longest-serving Doosan dealer, we specialise in their counterbalance and warehouse equipment range, while also offering Bobcat, Multi Directional and other premium brands.
Can you help with forklift maintenance contracts?
We provide comprehensive servicing agreements including scheduled maintenance, parts replacement and emergency support, tailored to fleet size and usage requirements for cost-effective operations.
Do you have used forklifts available?
Our stock includes over 500 pre-owned forklifts from 1,000kg to 32,000kg capacities, all fully inspected and refurbished with warranty options available for immediate delivery.
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