Let's Make Your Event Unforgettable
Nestled in the heart of historic Swaffham, the George Hotel offers a charming blend of tradition and contemporary comfort with a welcoming atmosphere. Our 3-star accommodation provides the perfect base for exploring the beauty of Norfolk.
Accommodation Fit for Your Needs
Choose from our selection of comfortable en-suite rooms, each offering a peaceful sanctuary after a day of exploring the vibrant local area. Each room boasts tea/coffee making facilities, a flat-screen TV, and complimentary toiletries to ensure a relaxing stay.
Culinary Delights
Our talented chefs curate a delightful array of dishes to tantalize your taste buds. From hearty breakfast options to delectable bar snacks and evening meals, we cater to all culinary preferences. Enjoy local ales in our welcoming bar or savor a delicious Sunday roast in our charming restaurant.
Event Planning & Functions
Looking for the perfect setting for your special event? Our dedicated events team can flawlessly execute your vision for conferences, banquets, weddings, and more. Our purpose-built Pedlars Suite offers a flexible and versatile space to make your event truly memorable.
A Welcoming Community
At the George Hotel, we take pride in offering exceptional customer service and a warm, welcoming experience. Our dedicated team of professionals are committed to ensuring your stay is enjoyable and memorable.
Our Services
Accommodation
- Comfortable en-suite rooms with non-smoking policy
- Tea/Coffee making facilities
- Flat screen TVs
- Freeview channels
- Complimentary toiletries
Dining
- Extensive breakfast menu
- Wide selection of delicious meals for lunch and dinner
- Delightful bar snacks
- Extensive range of local ales
Events & Functions
- Dedicated events team to plan your special occasion
- Purpose-built Pedlars Suite for conferences and gatherings
- Flexible event space to accommodate diverse needs.
Additional Offerings
- Free Wi-Fi throughout the hotel
- Ample parking facilities
- Pet-friendly accommodation by request
- Local area knowledge and recommendations
The feedback received highlights the positive aspects of the hotel, including the friendly staff, comfortable and clean rooms, and the convenient location. A few customers appreciated the great value offered by the hotel, along with the delicious food served. The hotel's quiet atmosphere and excellent service were also praised by some guests. However, a few issues were raised, such as the need for better heating and hot water, particularly in the colder months, and the outdated decor in some rooms. A couple of guests also mentioned that the staff, especially the maintenance team, could benefit from additional training to improve their customer service skills. Overall, the feedback shows that the hotel is a comfortable and welcoming place to stay, with a few areas that could be improved.

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