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Business Details
13 Years
experience
Your Trusted Jewellery & Accessories Destination
The Silver Lily is a family-run business established in 2013 in Pembrokeshire, West Wales. With stores in Saundersfoot and Haverfordwest, we combine over 50 years of retail experience to deliver exceptional customer service. Our team prioritises customer satisfaction, offering expert advice and a welcoming atmosphere. We stock leading UK jewellery brands including Clogau Gold, Nomination Italy, and UNO DE 50, alongside a curated selection of watches, clothing, and accessories. Our commitment to quality and variety ensures customers find unique pieces to suit all tastes and occasions.

We maintain strong relationships with our suppliers to offer exclusive collections. Regular updates through social media and newsletters keep customers informed about new arrivals and promotions. Our reputation for reliability and personalised service has been built through consistent attention to detail and customer needs. We pride ourselves on creating a shopping experience that combines professionalism with a personal touch. Our stores reflect the beauty of Pembrokeshire's coastal heritage through carefully curated product ranges.
Services
Clogau Gold Jewellery Nomination Italy Collections UNO DE 50 Accessories Sterling Silver Collections Designer Watches Women's Fashion Accessories Qudo Interchangeable Jewellery Sea Gems Collections Anai Haie Designs Tianguis Jackson Jewellery
Details
  • Year established: 2013
Highlights and features
  • We have over 50 years combined retail experience
  • We offer exclusive collections from leading UK jewellery brands
  • Our stores provide expert product knowledge and advice
  • We maintain consistent high standards of customer service
  • We combine coastal heritage with contemporary fashion trends
What people say
Fabulous staff Beautiful merchandise Super friendly Exceptional goods Worth visiting
Services
Clogau Gold Jewellery
We offer premium Clogau Gold collections featuring iconic Welsh-inspired designs. Our expert staff provide detailed product knowledge to help customers select timeless pieces. The range includes necklaces, bracelets, and earrings crafted from ethically sourced gold.
Nomination Italy Charms
As Pembrokeshire's lead stockist, we provide Nomination Italy's interchangeable charm system. Customers can create personalised bracelets with our extensive selection of certified Italian-made charms. Our staff assist with custom combinations and gift options.
UNO DE 50 Accessories
We stock UNO DE 50's distinctive Spanish silver collections featuring handcrafted rings, bracelets, and earrings. The contemporary designs combine traditional techniques with modern aesthetics. Each piece comes with official UNO DE 50 packaging and authenticity guarantees.
Qudo Interchangeable Jewellery
Our Qudo collections allow customers to create custom combinations using base rings and interchangeable elements. We offer the latest seasonal designs and provide expert advice on building versatile jewellery sets that suit individual styles and occasions.
Designer Watch Collections
We curate watches from renowned brands including Clogau, Bering, and Sekonda. Our selection features luxury timepieces for both men and women, with options ranging from classic designs to contemporary styles. Each purchase includes manufacturer warranties and after-sales support.
Questions
What jewellery brands do you stock?
We stock Clogau Gold, Nomination Italy, UNO DE 50, Qudo, Sea Gems, Tianguis Jackson, Anai Haie, and Chlobo jewellery collections.
Do you have stores in multiple locations?
Yes, we have two stores in Pembrokeshire: 1 Cambrian Terrace, Saundersfoot SA69 9ER and 27 Bridge Street, Haverfordwest SA61 2AL.
Can I purchase gift vouchers?
Yes, we offer gift vouchers ranging from £10.00 to £200.00 that can be used online or in-store.
What clothing and accessories do you offer?
We provide a curated selection of women's clothing, handbags, scarves, and purses to complement our jewellery collections.
How can I stay updated on new arrivals?
Follow us on Facebook and Instagram for regular updates about new stock, or subscribe to our monthly newsletter for exclusive offers.
Do you provide after-sales support?
Yes, our experienced team offers ongoing support for all purchases, including jewellery care advice and warranty assistance.