Business Details
38 Years
experience
Your Trusted Partner for Content Management Solutions
Founded in 1988, ICP has established itself as a global leader in content management and creative operations solutions. Our expertise spans marketing technology ecosystems, digital asset management, and production strategy for world-renowned brands like Coca-Cola, Unilever, and NBCUniversal. With over three decades of experience, we combine technical proficiency with operational excellence to deliver frictionless content workflows across 70+ countries. Our team of specialists provides strategic consulting, technology implementation, and managed services tailored to each client's unique requirements. We maintain rigorous quality standards through continuous process optimisation and compliance with industry best practices.Our global presence across hubs in London, Atlanta, Mumbai, and Shanghai enables 24/5 support for enterprise clients. We invest heavily in staff development and technology innovation, ensuring our solutions remain at the forefront of marketing operations evolution. Our proven track record demonstrates consistent delivery of measurable business outcomes, including 20% faster time-to-market and 10m annual savings in legal efficiencies. We prioritise long-term partnerships through transparent communication and results-driven service delivery.
Services
Content Management Solutions
Creative Operations
Digital Shelf Enablement
Managed Content Services
Strategic Consulting
Technology Implementation
Production Localisation
Asset Lifecycle Management
Process Optimisation
Change Management
Details
- Year established: 1988
Highlights and features
- We offer 35+ years of specialised expertise in enterprise content operations
- Our global delivery model spans 70+ countries with local market expertise
- We implement proven methodologies for DAM, PIM, and digital shelf optimisation
- Our clients achieve measurable ROI improvements through content automation
- We maintain strategic partnerships with leading Martech platform providers
Services
Content Management Solutions
We design and implement enterprise digital asset management systems that streamline content workflows across global organisations. Our solutions enable efficient storage, retrieval, and distribution of marketing assets while ensuring compliance with brand governance standards. By integrating DAM platforms with existing technology ecosystems, we help businesses improve content reuse rates by up to 40% while reducing operational costs.
Creative Operations
Our creative operations consultancy optimises content creation workflows through process automation and technology integration. We help brands establish scalable production models that reduce time-to-market by 25% while maintaining creative consistency. Our services include workflow analysis, resource planning, and implementation of creative automation platforms for enterprise clients across multiple industry sectors.
Digital Shelf Enablement
We help brands optimise their digital shelf presence through content syndication and product experience management. Our solutions ensure consistent product information across retail channels while improving search visibility and conversion rates. By implementing PXM strategies and integrating with major retail platforms, we help clients increase online sales performance through data-driven content optimisation.
Managed Content Services
Our outsourced content management services provide ongoing support for enterprise DAM and PIM systems. We offer dedicated teams for asset lifecycle management, metadata governance, and content distribution across global markets. With 24/5 operational support, we ensure continuous system performance while enabling clients to focus on core marketing activities through our managed service model.
Strategic Consulting
We provide strategic guidance for marketing technology investments and process transformation. Our consultants conduct maturity assessments and develop implementation roadmaps aligned with business objectives. By combining technical expertise with operational insights, we help organisations achieve measurable improvements in content efficiency and marketing effectiveness through data-driven decision making.
People
Christopher Grakal
Global CEO
With over 20 years in media and marketing operations, Christopher leads ICP's global strategy. He previously headed ICP Americas and held executive roles at Warner Bros. and Turner Broadcasting, focusing on technology-driven operational efficiencies.
Kristen Schuller
Global Chief People Officer
Kristen brings 25+ years of HR leadership experience across global corporations. She previously held senior roles at Unilever, Coca-Cola, and Chewy, specialising in talent development and organisational transformation to support business growth and employee engagement.
Ralph Wilson
Chief Financial Officer
Ralph has extensive finance leadership experience in digital media, having held senior roles at BBC Studios, AKQA, and Wieden+Kennedy. He holds a mathematics degree and qualified as a chartered accountant, bringing technical expertise to ICP's financial strategy.
Questions
What industries do you specialise in?
We work across life sciences, consumer packaged goods, retail, financial services, and media sectors, with particular expertise in regulated industries requiring strict compliance management.
Do you offer technology implementation services?
Yes, we specialise in DAM, PIM, and Martech platform implementations, including system integration, data migration, and custom workflow development for enterprise clients.
How do you support global operations?
Our global delivery model operates from hubs in London, Atlanta, Mumbai, and Shanghai, providing 24/5 support for multi-market content management and production requirements.
What makes your approach different?
We combine technical expertise with operational experience, offering both strategic consulting and hands-on managed services to ensure successful implementation and ongoing optimisation.
Can you help with content automation?
Yes, we implement creative automation platforms and AI-powered solutions to streamline content creation, versioning, and distribution processes for enterprise clients.
