Finely Fettled

Finely Fettled is a dedicated marketing consultancy specializing in helping businesses reach and engage affluent individuals. We understand that in today's competitive market, attracting and captivating high net worth and affluent audiences requires a strategic and targeted approach.

Who We Are

Founded by Graham Arrowsmith, "The High Net Worth Data Guy, " Finely Fettled boasts years of expertise in:

• Data-driven marketing campaigns
• Direct mail and digital marketing
• Creative content development
• Market research and analysis

Our Approach

We believe in a data-driven and personalized approach to marketing, combining:

• Targeted Data Procurement: Access to reliable and compliant data through The UK High Net Worth Database and other reputable sources.
• Strategic Campaigns: Development of tailored campaigns encompassing direct mail, email, social media, and video marketing.
• Creative Expertise: Access to experienced designers and copywriters who can create impactful and engaging marketing materials.

1. Data Services

• Identification of affluent individuals from The UK High Net Worth Database and other sources.
• Geo-demographic profiling and analysis of existing customer base.
• Data cleansing and compliance to GDPR regulations.

2. Direct Mail Campaigns

• Development of targeted mailing lists.
• Creation of high-impact marketing materials.
• Campaign management and optimization for response.

3. Creative Services

• Design and development of responsive landing pages.
• Production of engaging videos and animation.
• Development of evergreen marketing assets such as brochures and ebooks.

4. Direct Response Media

• Management of paid advertising campaigns across various platforms.
• Development of targeted social media campaigns.
• Consulting on local search engine optimization and event marketing.

5. Consultation & Strategy

• Development of comprehensive marketing strategies tailored to client goals.
• Analysis of current marketing materials and campaigns.
• Recommendations for brand positioning and messaging.