Business Details
Your Trusted Jeweller in Norwich for Diamonds, Watches & Bespoke Creations
Juels is a distinguished independent family-run jeweller located in the heart of Norwich city centre. With a heritage spanning over 265 years, our expertise traces back to Joseph Samuel Hawkins (1756 - 1839), a renowned goldsmith in Birmingham and Europe. We specialise in fine diamonds, antique jewels from the Art Nouveau and Art Deco periods, and vintage jewellery, offering unparalleled quality and craftsmanship. Our services include buying and selling gold, silver, platinum, and bullion, alongside bespoke manufacturing, repair, and remodelling using advanced CAD technology. We pride ourselves on exceptional customer service, providing free valuations, interest-free instalment plans, and expert advice.Our team, including James, Veronica, and Alex, combines military precision with civil service dedication to ensure every client receives courteous, respectful, and discreet treatment. As members of the British Jewellers Association and Gold Standard, we uphold the highest industry standards. Our extensive network across Birminghams Jewellery Quarter and Londons Hatton Garden ensures access to the finest craftsmen and materials. Whether sourcing rare diamonds, restoring heirlooms, or creating bespoke pieces, we deliver sustainable luxury with a commitment to transparency and client satisfaction.
Services
Diamond Engagement Rings
Gold Buying Service
Watch Sales
Bespoke Jewelry
Militaria Valuations
Highlights and features
- We have over 265 years of heritage in goldsmithing and jewellery expertise.
- We offer competitive prices for gold, silver, and bullion purchases.
- Our bespoke designs utilise advanced CAD technology for precision craftsmanship.
- Our team includes certified diamond grading and gemstone professionals.
- We provide interest-free instalment payment plans on selected purchases.
Associations and certifications
- British Jewellers Association
- National Association of Goldsmiths
- Gold Standard
What people say
Excellent customer service
Best prices
Beautiful bespoke pieces
Expert advice
Prompt repairs
Services
Diamond Engagement Rings
We offer a curated selection of diamond engagement rings, from classic solitaires to intricate vintage designs. Our diamonds are ethically sourced and certified, ensuring quality and value. Clients can also commission bespoke creations tailored to their preferences.
Gold Buying Service
Our gold buying service provides instant, competitive valuations for scrap gold, coins, and bullion. Using advanced XRF scanning, we ensure accurate carat analysis and immediate payment via cash or bank transfer.
Watch Sales
We sell premium pre-owned Swiss watches, including Rolex, Patek Philippe, and Omega. All timepieces are fully serviced and come with a one-year guarantee, ensuring reliability and craftsmanship.
Bespoke Jewelry
Our bespoke service transforms ideas into unique jewellery using CAD technology and traditional craftsmanship. From remodelling heirlooms to creating new pieces, we prioritise client vision and quality execution.
Militaria Valuations
We specialise in militaria, offering expert valuations and sales of medals, weaponry, and historical artefacts. Our team provides detailed insights into regimental history and collectable significance.
People
James Hawkins
Owner
A former Grenadier Guard with 26 years of military service, James brings discipline and expertise to Juels. He oversees operations and client relations, ensuring a legacy of trust and quality.
Veronica
Owner
With a 20-year civil service background, Veronica manages customer service and design consultations. Her attention to detail ensures clients receive tailored, professional support.
Alex
Gemologist
Joined in 2017, Alex holds certifications in diamond grading and gemstones. He provides expert valuations and advises on diamond and jewellery purchases.
Questions
What services does Juels offer?
We buy and sell diamonds, antique jewellery, luxury watches, gold, silver, and militaria. We also offer bespoke designs, repairs, and valuations.
How can I sell my jewellery?
Bring your items to our Norwich store with ID. We test and weigh them, then provide an immediate offer with payment via cash or bank transfer.
Do you provide repair services?
Yes, we offer jewellery repairs using CAD technology and traditional methods, ensuring quality restoration for all pieces.
Are your diamonds certified?
Yes, our diamonds are ethically sourced and certified, with detailed documentation available for each piece.
Can I commission a bespoke piece?
Absolutely. Our bespoke service works with your ideas to create unique jewellery, combining modern design with artisan craftsmanship.
What payment methods do you accept?
We accept cash, bank transfers, and cheques for purchases and valuations.
