Business Details
21 Years
experience
Expert Copywriting Services in Bath
Ink Copywriters has been shaping powerful brand narratives and tone of voice guidelines since 2005, combining creative expertise with strategic insight. As a certified B Corp, we prioritise ethical practices and sustainability while delivering tailored copywriting solutions for global clients across diverse industries. Our team of seasoned professionals brings over two decades of collective experience in crafting compelling content, from brand storytelling to AI-enhanced copywriting.We specialise in aligning communications with brand values, offering workshops, audits, and training to ensure consistency. With a proven track record for clients like McLaren, PwC, and Vodafone, we blend human creativity with technological innovation to create impactful, audience-focused messaging that drives engagement and brand loyalty.
Services
Brand narratives
Tone of voice
Copywriting
AI copywriting
ESG copywriting
Workshops
Audits
Training
Messaging toolkits
GenAI guardrails
Details
- Year established: 2005
Highlights and features
- We are a certified B Corp with a commitment to ethical and sustainable practices
- Our team includes specialists with over 20 years' experience in brand storytelling
- We combine AI technology with human creativity for unique content solutions
- Proven track record with global clients like McLaren, PwC, and Vodafone
- We offer comprehensive services from tone of voice development to ESG copywriting
Associations and certifications
- B Corp
What people say
Pitch-perfect copy
Quick to pick up
Creative
Expertly guided
Aligned with brand voice
Services
Brand narratives
We craft distinctive brand narratives that define your point of difference and create consistency across all touchpoints. Our messaging toolkits ensure cohesive communication for global brands. With experience across sectors, we help organisations like McLaren and PwC articulate their unique value propositions through compelling storytelling that resonates with target audiences.
Tone of voice
Our tone of voice development creates authentic, ownable brand voices supported by practical guidelines. We help organisations maintain consistency through training workshops and AI guardrails. Clients like Waitrose and Ticketmaster benefit from our expertise in translating brand values into distinctive verbal identities that engage audiences across multiple platforms.
Copywriting
We produce high-impact copy for diverse formats including annual reports, digital content, and sustainability reports. Our team handles projects from concept to completion, serving clients like John Lewis and AWS. With specialists in different sectors, we deliver creative solutions that cut through market clutter while maintaining brand consistency across all communication channels.
AI copywriting
We help clients use AI effectively through briefing, prompting, and content curation. Our approach combines technological efficiency with human creativity to avoid generic outputs. We develop AI content strategies and guidelines that maintain brand voice integrity while leveraging technology for scalable solutions that meet modern marketing demands.
ESG copywriting
As a B Corp agency, we specialise in authentic ESG communications that avoid greenwashing. We help brands articulate their sustainability efforts through impactful narratives and packaging statements. Our work with clients like The Met Office demonstrates how we translate environmental commitments into credible, audience-focused content that builds trust and brand value.
People
Tom H
Co-founder
Co-founder with 20+ years' experience in tone of voice development for luxury and retail brands. Specialises in strategic projects and brand communications. Previously worked with global automotive and financial brands.
Simon
Co-founder
Co-founder specialising in brand narratives and luxury sector communications. Has worked with international clients on diverse projects from product packaging to corporate strategy. Brings expertise in creative direction and brand positioning.
Tim
Senior Copywriter
Experienced copywriter with expertise in websites, annual reports, and tone of voice development. Leads workshops to implement brand voice guidelines. Specialises in translating complex information into engaging content for clients across multiple sectors.
Sophie
Copywriter
Creative copywriter with 20+ years' experience in advertising and direct marketing. Specialises in conceptual campaigns and brand storytelling. Has worked with diverse clients ranging from estate agents to technology companies on innovative communication solutions.
Katy
Copywriter
Experienced in brand communications for technology, toys, and retail sectors. Combines design and branding expertise with copywriting skills. Specialises in distilling complex concepts into impactful messaging that aligns with brand strategy and audience needs.
Questions
What industries do you specialise in?
We work across sectors including automotive, technology, retail, finance, and luxury brands, with experience from supermarkets to supercars.
How do you ensure brand consistency?
Through tone of voice guidelines, messaging toolkits, audits, and training that align all teams with your brand's communication standards.
What makes you different from other agencies?
As a B Corp-certified agency, we combine creative excellence with ethical practices and offer AI integration with a vital human touch.
How do you handle AI content creation?
We provide strategic AI guidance, content curation, and human refinement to ensure outputs maintain brand voice and quality standards.
Can you work with international clients?
Yes, we've successfully delivered projects for global brands like PwC, Vodafone, and McLaren with our flexible, remote-friendly approach.
How do you approach ESG communications?
We help brands authentically communicate sustainability efforts through narratives and reports that avoid greenwashing and build credibility.
