Bringing Joy to Pets and Their People
Welcome to Armitage Pet Care, a leading business in the realm of premium pet treats and toys. Our company is built on a foundation of passion for pets and a commitment to providing products that excite and delight both pets and their owners. With over five decades of experience, we have honed our skills in creating irresistible pet products that cater to pets of all shapes and sizes.
At Armitage Pet Care, we understand the unique bond between pets and their owners. We recognise that pets are not just animals, but cherished members of the family, and we strive to provide them with the best possible care through our product offerings. We offer a wide range of products, including treats, toys, and other essentials, all designed to enhance the lives of pets and their owners.
Our Brands
At Armitage Pet Care, we house a variety of brands, each with its unique offerings and benefits. Our flagship brand, Good Boy, is a household name, offering a range of treats, toys, and accessories for dogs. With a focus on providing high-quality products that dogs love, Good Boy has been a trusted name in the pet industry for many years.
For cat lovers, we have Meowee!, a brand dedicated to providing irresistible cat treats and toys. Our feline friends are known for their discerning palates, and we have risen to the challenge of satisfying even the pickiest of cats. Our range of cat treats is available in various textures and flavours, while our toys are designed to keep both cats and their owners entertained.
Our Customers
We are proud to work with some of the UK's favourite retailers, ensuring that our products are easily accessible to pet owners nationwide. We value our relationships with our retail partners and strive to provide them with the best possible service and support.
Our Values
At Armitage Pet Care, we strive to be the best team in pet, and our core values reflect this. Our values of Flexibility, Integrity, Responsibility, and Succeeding as a Team are at the heart of everything we do. We are committed to providing flexible and innovative solutions, maintaining the highest level of integrity in all our dealings, taking responsibility for our actions, and working together as a team to achieve success.
A Rich History
Our company has a rich history that spans over two centuries. From the foundations laid down by Samuel Fox Armitage in the 18th century to the growth of our business in the 21st century, we have continuously evolved to meet the needs of our customers. Today, we remain committed to upholding our legacy of excellence and innovation, while continuously striving to improve and grow.
In conclusion, Armitage Pet Care is a company that is deeply passionate about pets and dedicated to providing high-quality pet products. Our range of brands, commitment to our customers, and adherence to our core values make us a trusted name in the pet industry. With a rich history and an exciting future ahead, we look forward to continuing to bring joy to pets and their owners for many years to come.
Poor Customer Service and Compromised Ethics
The reviews discussing Armitage's products and customer service are overwhelmingly negative. Many customers have experienced subpar service and were not satisfied with the company's response to their concerns. Three out of the five reviewers gave the company a rating of 1 star, expressing frustration and disappointment with their interactions.
Unreliable and Hazardous Products
Some customers have reported that the company's products have been hazardous to their pets' health. Several reviewers mention that their dogs nearly died or actually did die due to choking on the company's products, such as chicken chews and balls. This is a significant concern, and no customer service response has been effective in addressing these issues.
Conflict Between Customer Service and Customer Concerns
One reviewer had a positive experience with the customer service team, who offered to replace a broken product without requiring purchase of a new one. However, this was an isolated incident, and most customers have not received satisfactory responses to their concerns.

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