Business Details
22 Years
experience
Your Trusted Partner for B2B Marketing Solutions
B2B Marketing was founded in 2004 with a clear mission: to empower businesses and marketers through expert-led intelligence, training, and community-driven insights. Our team brings decades of combined experience in B2B strategy, having pioneered frameworks that address the unique complexities of business-to-business markets. We specialise in delivering data-driven solutions, from account-based marketing and brand strategy to customer experience optimisation and martech integration.Our authority stems from our role as a global leader in B2B marketing education, evidenced by our industry-recognised events, benchmarking reports, and proprietary research. We maintain trust through transparent, client-centric approaches, prioritising measurable outcomes and ethical practices. Our commitment to advancing the B2B marketing profession is reflected in our global community, Propolis, which connects marketers with actionable insights and peer expertise.
Services
Account-Based Marketing
Brand Strategy
Customer Experience
Data Insights
Martech Solutions
Channel Partnerships
Content Marketing
Sales Enablement
Marketing Automation
Performance Analytics
Details
- Year established: 2004
Highlights and features
- We offer 20+ years of B2B marketing expertise through our proprietary frameworks and research.
- Our team includes certified experts in account-based marketing and martech integration.
- We provide actionable insights through the Propolis Community Index and benchmarking reports.
- Our training courses are certified and delivered by industry-recognised practitioners.
- We operate with full transparency, offering impartial data and intelligence to the B2B sector.
What people say
Expert-led training courses
Actionable marketing frameworks
Industry-recognised research
Valuable networking opportunities
Comprehensive resources
Services
Account-Based Marketing
Our account-based marketing services help businesses identify and engage high-value accounts through personalised strategies. We combine data analytics with creative outreach to align sales and marketing efforts. Our approach delivers measurable ROI by focusing on quality over quantity in B2B lead generation.
Brand Strategy
We create cohesive brand strategies that resonate in competitive B2B markets. Our methodology includes market positioning, messaging frameworks, and brand governance. Clients benefit from enhanced market presence and consistent communication across all touchpoints.
Customer Experience
Our customer experience services optimise B2B client journeys through journey mapping and feedback analysis. We implement systems for continuous improvement in client satisfaction. This approach strengthens retention and drives long-term business relationships.
Data Insights
We transform raw data into actionable marketing insights using advanced analytics tools. Our services include performance tracking, predictive modelling, and ROI measurement. Clients gain evidence-based strategies for informed decision-making in complex B2B environments.
Martech Solutions
Our martech services help businesses select and implement marketing technology stacks. We specialise in CRM integration, automation platforms, and data management systems. Clients achieve streamlined operations and improved marketing efficiency through our technical expertise.
People
Richard O'Connor
CEO
Richard O'Connor leads B2B Marketing as CEO, bringing extensive experience in digital transformation and strategic marketing. He oversees global operations and drives innovation in B2B marketing solutions.
James Farmer
Co-Founder
James Farmer co-founded B2B Marketing in 2004, establishing it as a leading authority in B2B marketing strategy. He pioneered frameworks that shaped modern account-based marketing practices.
Joel Harrison
Co-Founder
Joel Harrison co-founded B2B Marketing and developed its core training programmes. His work focuses on advancing B2B marketing methodologies through research and industry collaboration.
Questions
What specific B2B marketing challenges do you help businesses overcome?
We address complex B2B challenges including aligning sales and marketing, improving customer retention, implementing effective ABM strategies, and leveraging data analytics for better decision-making.
How do your training programmes benefit marketing teams?
Our certified training programmes develop practical skills in key areas like account-based marketing, brand strategy, and martech integration, delivered by industry experts with real-world experience.
What resources are available through the Propolis community?
Propolis members access exclusive research reports, benchmarking data, networking events, and expert consultations to enhance their marketing strategies and professional development.
How do you measure the effectiveness of your marketing solutions?
We use data-driven metrics including ROI analysis, customer journey mapping, and performance benchmarking to ensure measurable improvements in marketing effectiveness and business outcomes.
What makes your approach to B2B marketing different from competitors?
Our unique combination of proprietary research, practical implementation frameworks, and community-driven insights creates actionable strategies that deliver sustainable business growth.
