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Making wine accessible to everyone

At Bottle Apostle, we are a family-owned London-based wine group with four locations across the city. Our story began in 2009 when we opened our first shop in Victoria Park Village, East London, with the vision to create a wine shop that catered to both the wine novice and the seasoned enthusiast. Our approach to wine is simple: we believe that wine should be accessible to everyone, and our expert staff are always on hand to help you navigate our extensive range of wines, spirits, beers, and sake.

Our Philosophy

We firmly believe that true independent wine merchants should serve their local communities, so we've carefully selected our shops to be located in thriving areas that offer a "village feel" that Londoners love. This approach has allowed us to build strong relationships with our loyal customers, who value our expert advice and personalized service.

Our Offerings

At Bottle Apostle, we pride ourselves on our eclectic and ever-changing range of products. With over 900 wines, spirits, beers, and sake to choose from, you're sure to find something to suit your tastes. Our knowledgeable staff are always happy to offer recommendations and advice, and our stores host regular tasting events and workshops to help you discover new favourite drinks.

Our Team

Our friendly and knowledgeable team is passionate about wine and dedicated to providing exceptional customer service. We're always on the lookout for passionate people to join our growing team, whether you're looking for a part-time, casual, or full-time position. We offer regular training and tasting opportunities, as well as company trips to vineyards across Europe.

Services

We offer a range of services to make your wine-buying experience as smooth as possible. Our free UK delivery service is available on orders over 99, and we also offer a click-and-collect service for added convenience. For those who prefer a more in-depth wine experience, we run a regular schedule of tasting events highlighting unique wines, themed selections, and new additions to our range.

Conclusion

At Bottle Apostle, we're dedicated to providing an exceptional wine-buying experience that's tailored to your individual tastes and preferences. With our extensive range of products, knowledgeable staff, and commitment to customer service, we're confident that we can help you discover new favourite drinks and build a lifelong passion for wine.

Reviews (78)
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Positive: The shop has been praised for its extensive and interesting selection, knowledgeable and friendly staff, and unique features such as a wine vending machine.
Negative: Some customers have reported rude and arrogant service, poor recommendations, and steep prices.

Overview of the Wine Shop

The wine shop in question has received a mix of reviews, ranging from 1 to 5 stars. The shop has been praised for its extensive and interesting selection of wines, knowledgeable and friendly staff, and unique features such as a wine vending machine. However, some customers have expressed disappointment with the shop's service, specifically with regards to recommendations and attention to customers.

Praise for the Shop

The shop has been praised for its extensive selection, including natural wines from Italy, orange/skin contact wines, and a wide variety of classic and quirky wines. The staff have been commended for being friendly, knowledgeable, and helpful, making it easy for customers to find the perfect bottle. Some customers have also appreciated the shop's unique features, such as the wine vending machine, which allows customers to sample different wines.

Negative Experiences

However, some customers have reported rude and arrogant service, with staff prioritizing other customers over them. One customer was disappointed with a recommendation that did not meet their expectations, resulting in a bottle of champagne that was not enjoyed. Another customer felt that the prices were a bit steep, although this was expected given the shop's location and selection.

Conclusion

Overall, the shop has received mixed reviews, with some customers praising its selection and service, while others have reported negative experiences.