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Business Details
Luxury Jewellery & Watches in Cheltenham Since 1804
Established in 1804, Beards Jewellers has built an enduring reputation as a trusted authority in fine jewellery and luxury timepieces. Our Cheltenham-based boutique combines centuries of craftsmanship with contemporary elegance, offering an exclusive selection of engagement rings, diamond essentials, and high jewellery from renowned brands such as Georg Jensen, Roberto Coin, and Omega. As authorised dealers for prestigious watch manufacturers, we provide expert valuations, bespoke design services, and comprehensive watch servicing. Our team of skilled artisans and gemologists draws on generations of experience to deliver personalised solutions, from custom-made creations to pre-owned watch acquisitions.

We maintain rigorous standards of quality and authenticity, ensuring every piece meets exacting specifications. With a dedicated OMEGA boutique and a curated collection of lab-grown diamonds, we cater to discerning clients seeking both traditional and innovative luxury options. Our 0% finance options and commitment to customer education through resources like The Beards Jewellers Briefing demonstrate our client-centric approach. Recognised for our heritage and expertise, we continue to serve as a beacon of excellence in the jewellery industry.
Services
Jewellery Watches Bespoke Services Valuations Watch Servicing Lab-Grown Diamonds
Highlights and features
  • We offer bespoke jewellery design services tailored to individual preferences.
  • Our team provides expert valuations for antique and contemporary pieces.
  • We are authorised dealers for OMEGA and Longines luxury timepieces.
  • We offer 0% finance options for purchases over six to sixty months.
  • Our heritage spans over 220 years in fine jewellery craftsmanship.
Services
Bespoke Jewellery
Our master jewellers create unique, handcrafted pieces tailored to individual specifications. Clients collaborate with our designers to develop one-of-a-kind engagement rings, wedding bands, and statement jewellery. Using traditional techniques combined with modern technology, we ensure precision in every creation while maintaining the highest standards of craftsmanship and material quality.
Watch Servicing
Specialist technicians perform comprehensive servicing for luxury watches from brands like Omega and Longines. Our certified service centre uses genuine parts and advanced equipment to maintain accuracy, functionality, and longevity. Services include movement overhaul, water resistance testing, and aesthetic restoration while preserving the timepiece's original integrity.
Valuations
Expert gemologists provide detailed assessments for insurance, sale, or inheritance purposes. Using industry-standard grading systems, we evaluate diamonds, precious metals, and antique jewellery. Our valuations incorporate market analysis and historical context to deliver accurate, legally compliant documentation for both modern and heritage pieces.
Questions
What luxury watch brands do you stock?
We are official retailers for Omega, Longines, and Breitling, with a curated selection of pre-owned and new timepieces available in-store and online.
Can I finance my jewellery purchase?
Yes, we offer 0% interest finance options from six to sixty months on eligible items through our approved financing partners.
Do you offer bespoke jewellery design?
Yes, our master jewellers provide custom design services for engagement rings, wedding bands, and statement pieces tailored to your specifications.
How can I get my watch serviced?
Book your Omega, Longines, or other luxury watch for servicing at our certified workshop via our website or by visiting our Cheltenham boutique.
Are lab-grown diamonds available?
Yes, we offer lab-grown diamonds alongside natural stones, providing detailed information to help clients make informed choices based on quality and ethics.