Business Details
20 Years
experience
Handcrafted Cakes, Cupcakes & Cookies in London
Established in 2006, Crumbs & Doilies has become one of the UK's most celebrated bakeries, renowned for its handcrafted cakes, cupcakes, cookies, and brownies. Founded by Cupcake Jemma, our team brings over 17 years of expertise to every creation, using only the finest ingredients like Lescure Butter, Rookery Farm Organic Eggs, and Callebaut Chocolate. Our commitment to quality is evident in our small-batch baking process, ensuring exceptional freshness and attention to detail. With a flagship store in Soho and nationwide delivery, we serve 100,000+ loyal customers annually.Our team of skilled bakers and decorators combines artistic flair with technical precision to create bespoke designs for birthdays, weddings, and corporate events. We maintain rigorous quality control through in-house production of all additions and inclusions, while our reliable delivery network ensures London hand delivery within the M25 and next-day UK shipping for cookies and brownies. As an employee-owned business, we remain dedicated to innovation, having pioneered viral creations like the Cereal Milk Pastry Tart featured on Bake Off: The Professionals.
Services
Cakes
Cupcakes
Cookies
Brownies
Corporate Bakes
Details
- Year established: 2006
Highlights and features
- Over 17 years of bakery expertise since 2006
- Uses premium ingredients like Callebaut Chocolate
- Offers edible image customisation for events
- Provides London hand delivery and UK shipping
- Employee-owned with 100,000+ satisfied customers
What people say
Exceptional quality
Creative designs
Reliable delivery
Premium ingredients
Excellent service
Services
Custom Birthday Cakes
Our bespoke birthday cakes combine artistic design with exceptional taste. Available in 6", 8", or 10" sizes, these cakes feature hand-piped decorations and edible image options. Customers can choose from classic flavors like red velvet or create custom combinations through our online cake builder. Each cake serves 12-36 people depending on size, with tiered options available for larger celebrations. Our decorators work to precise specifications, ensuring every detail matches your vision while maintaining structural integrity during delivery.
Corporate Branded Bakes
We specialise in branded corporate treats featuring edible logos and colour-matched icing. Our range includes cupcakes, brownies, and cookies suitable for office events or client gifting. Orders can be placed for London hand delivery or nationwide shipping, with options for multi-drop distribution. Our team provides VAT invoices and discounted pricing for bulk orders, supporting businesses with both small meetings and large-scale activations across the UK.
Vegan Baked Goods
Our vegan range includes cupcakes, cookies, and brownies made with plant-based ingredients. These treats maintain the same quality standards as our traditional offerings, with options like vegan chocolate and red velvet cupcakes. Available for collection from our Soho store or delivery across London, these items cater to dietary requirements without compromising on taste or presentation quality.
Nationwide Brownie Delivery
We offer next-day delivery of freshly baked brownies across the UK via DPD. Available options include classic chocolate, caramel cornflake, and biscoff rocky road varieties. Brownies ship in whole slabs or pre-cut portions, packaged to maintain freshness during transit. This service supports both individual gifts and bulk orders, with customisable options for special occasions or corporate gifting.
Soho Store Collection
Our Soho location offers daily fresh baked goods for immediate collection. The store stocks weekly rotating cupcake flavours, cookies, and brownies alongside pre-ordered items. Customers can purchase individual treats or boxed quantities, with options available for last-minute purchases when pre-orders sell out. The shop operates seven days a week with extended weekday hours.
Questions
How far in advance should I order custom cakes?
We require 1 working day's notice for cakes, but recommend ordering earlier during busy periods. Bespoke designs may need additional lead time.
Do you offer gluten-free options?
While we cannot guarantee allergen-free products, we provide ingredient information to help customers make informed choices.
Can I customise corporate orders with logos?
Yes, we offer edible printed logos and colour-matched icing for corporate cakes, cupcakes, and brownies.
What delivery areas do you cover?
We hand deliver in London and M25, with nationwide shipping available for cookies and brownies via DPD.
How should I store your baked goods?
Store cakes flat in cool conditions. Cupcakes keep 2 days at room temperature, while brownies can be refrigerated for extended freshness.
