The British Herbal Medicine Association is a non-profit organization that represents the interests of herbal medicine in the United Kingdom. It was founded in 1964 and has been dedicated to advancing the science and practice of herbal medicine ever since. The organization promotes the use of herbal medicinal products manufactured to pharmaceutical standards, ensuring consistently high quality and effectiveness for the consumer. It also provides high-quality educational resources, including books and videos, to help individuals learn about herbal medicine and its benefits. As a leading authority in the herbal medicine industry, the Association works closely with regulatory authorities, industry forums, and the media to provide advice and comment on new EU or UK legislation and guidelines.