Business Details
11 Years
experience
Expert Bike Repairs & Custom Builds in East London
S B C Cycles is an independent, mechanic-owned bike shop established in 2015 in East London. With nearly 30 years of combined experience in cycling disciplines ranging from commuting to mountain biking, owners Jamie and Mark lead a professional workshop offering custom bicycle builds, wheel construction, and comprehensive repair services. Their expertise spans servicing components for road, track, and off-road bikes, supported by a fully equipped facility and partnerships with premium component brands.The business prioritises transparency, avoiding upselling unnecessary parts, and delivers tailored solutions for individual rider needs. Having served London's cycling community for nearly a decade, SBC has earned recognition for its technical proficiency in suspension servicing and hand-built wheelsets, combining artisan craftsmanship with modern repair techniques. Their commitment to quality is reflected in recurring clientele and a reputation as a trusted alternative to chain retailers.
Services
Custom Bike Builds
Wheel Construction
Suspension Servicing
Puncture Repair
Cargo Bike Solutions
Details
- Year established: 2015
Highlights and features
- We offer 30 years combined cycling expertise across all disciplines
- Our workshop provides same-day repairs and emergency turnaround
- We guarantee transparency - no upselling unnecessary components
- Our wheel builds combine handcrafted quality with modern technology
- Independent suspension specialists with Pro-competition experience
What people say
Outstanding pair of wheels
Real service expertise
Same day turnaround
Handsome workshop
Excellent pricing
Services
Custom Bike Builds
We specialise in complete custom bicycle construction tailored to your riding style. From selecting frame geometry to component specification, our builds incorporate mechanical expertise and rider requirements. Whether for road racing or urban commuting, each build receives technical attention to ensure optimal performance and rider comfort across London's varied terrain.
Wheel Construction
Hand-crafted wheelsets built using premium components from ENVE to Sapim. We select spokes and hubs based on rider weight and riding discipline, ensuring strength and precision. From track racing to mountain biking, our wheels are tension-balanced and trued to maintain performance across years of London's demanding road conditions.
Suspension Servicing
We provide comprehensive suspension fork and rear shock servicing for mountain bikes. Our specialist technician performs oil seal replacement, damping adjustment, and air can maintenance. Using genuine FOX and RockShox parts, we restore suspension performance to manufacturer specifications, ensuring reliable trail handling characteristics.
Bike Repairs
Comprehensive mechanical repairs covering drivetrain adjustments, brake systems, and headset servicing. We diagnose and resolve component issues through precision tuning and part replacements. Services include emergency puncture repairs, gear indexing, and complete overhaul packages for bikes of all types and conditions.
Cargo Bike Solutions
We customise Larry vs Harry Bullitt cargo bikes for transport applications. Customisation options include child-carrying adaptations, load-carrying modifications, and electric assist installations. Each cargo configuration undergoes technical verification to ensure safe load distribution and handling stability across urban cycling environments.
People
Jamie
Co-owner / Bike Mechanic
With 15 years of specialist wheel-building experience, Jamie focuses on precision spoke tensioning and rim compatibility. He regularly demonstrates wheel construction techniques at cycling events, maintaining technical knowledge across both traditional and modern wheel standards through component manufacturer training programs.
Mark
Co-owner / Custom Builds
Specialising in custom frame geometry and drivetrain configurations, Mark brings 17 years of experience in track and road bike builds. He consults on component selection to meet rider requirements, balancing performance metrics with budgetary constraints for competitive cycling and urban transportation applications.
Danny Bradford
Suspension Specialist
Danny applies 15 years of mountain bike suspension expertise, including downhill racing technical support. Formerly working in French Alpine resorts, he brings Pro-level servicing techniques to London cyclists, specialising in air spring calibration and damping adjustments for various trail conditions.
Questions
What makes your wheel building service unique?
Our wheelsets combine artisan hand-assembly with technical precision, using component compatibility knowledge developed over 30 combined years of cycling experience.
Can you service suspension systems?
Danny Bradford, our specialist with 15 years' suspension experience, handles all brands including FOX and RockShox with genuine service kits in stock.
What cycling disciplines do you support?
We service components for road racing, track, mountain biking, fixed-gear, and urban commuting disciplines across London's cycling community.
What payment methods are accepted?
Please contact us directly for current payment options as these may vary based on service requirements.
Do you offer emergency bike repair?
While not formally 24/7, our workshop frequently accommodates urgent repairs with rapid turnaround when possible.
