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Expert Mortgage and Financial Advice in Southampton
Established with a commitment to delivering tailored financial solutions, Pure Mortgage & Financial Planning has built a reputation for excellence over decades. Our team combines extensive industry experience with a client-centric approach, ensuring each client receives personalized advice aligned with their unique circumstances. We work with a comprehensive panel of lenders, enabling us to offer competitive mortgage products and financial planning services that adapt to evolving client needs.

Our advisers, including professionals with over 30 years of industry expertise, prioritize transparency, integrity, and long-term client relationships. By maintaining regulatory compliance through our association with the Financial Conduct Authority, we uphold rigorous standards of professionalism. Our dedication to continuous support ensures clients receive market insights, practical guidance, and reassurance throughout their financial journey.
Services
Residential Mortgages Re-mortgages Buy-to-Let Mortgages Self Build Bridging Loans
Highlights and features
  • We offer over 30 years of experience in mortgage and financial services.
  • Our advisers provide personalized service through every step of the process.
  • We work with a comprehensive market panel to secure competitive solutions.
  • Our team maintains FCA regulation for professional integrity and client trust.
  • We prioritize transparent communication and client-focused financial planning.
Associations and certifications
  • Financial Conduct Authority
  • PRIMIS Mortgage Network
What people say
Brilliant service Invaluable help Pragmatic approach 150% customer service Huge help
Services
Residential Mortgages
We provide tailored residential mortgage solutions to help clients secure their ideal homes. Our comprehensive panel of lenders ensures competitive rates and flexible terms. Clients benefit from expert guidance through the entire application process, ensuring clarity and confidence in their financial commitments.
Buy-to-Let Mortgages
Specialized mortgage products for property investors seeking rental income opportunities. We offer market insights and tailored advice to maximize investment returns. Our services include portfolio management strategies and competitive rate negotiations with lenders experienced in buy-to-let financing.
Re-mortgages
We help clients optimize their existing mortgage arrangements through strategic refinancing solutions. Our team analyzes current deals, market conditions, and client circumstances to identify cost-saving opportunities. This includes remortgaging for better rates, equity release, or improved term flexibility.
Protection Plans
Comprehensive protection strategies safeguarding clients' financial security against unforeseen circumstances. We offer tailored income protection, health insurance, and life cover solutions. Our advisors ensure clients understand policy terms and select appropriate coverage levels aligned with their personal circumstances and family needs.
Home Insurance
We arrange home insurance solutions protecting property investments against risks like fire, flooding, and theft. Our services include buildings and contents insurance policies tailored to individual requirements. Clients receive guidance on coverage options and claims processes, ensuring peace of mind for homeowners and landlords alike.
People
Richard
Mortgage Adviser
With over 30 years of mortgage experience, Richard provides expert guidance to clients, combining pragmatism with personalized service. He has supported numerous clients through complex mortgage arrangements and builds lasting relationships based on trust and transparency.
Questions
What mortgage options are available for first-time buyers?
We offer tailored first-time buyer mortgages with competitive rates, including government-backed schemes and flexible repayment options to suit individual circumstances.
How much do your mortgage advisory services cost?
Our mortgage advice fees range from £325 to £500, depending on the complexity of your requirements and the specific services provided.
What areas do you serve?
We primarily serve clients in Southampton, Worthing, Hampshire, and East Sussex, with digital consultation options available for clients across the UK.
Are you regulated by the Financial Conduct Authority?
Yes, Pure Mortgage & Financial Planning LLP is an appointed representative of PRIMIS Mortgage Network, which is authorised and regulated by the Financial Conduct Authority.
Do you offer protection insurance services?
Yes, we provide tailored protection solutions including income protection, health insurance, and life cover to safeguard our clients' financial security.
What makes Richard a trusted mortgage adviser?
Richard's 30+ years of experience, personalized approach, and consistent client support through complex mortgage processes have built lasting trust and numerous positive referrals.