Business Details
41 Years
experience
Emergency
services
Expert Bicycle Sales and Repairs in Mirfield
Established in 1985, Sowerby Bros Cycles has been serving the cycling community for nearly four decades. Our journey began on Huddersfield Road and has evolved through strategic moves to better serve our customers, with our current location at 7 Princess Street in Mirfield. Throughout this time, we've maintained a deep commitment to the local cycling scene, with generations of the Sowerby family actively involved in promoting and participating in cycle racing events. As the only Body Geometry Fit bike-fitting specialists in West Yorkshire, we combine technical expertise with personalized service.Our team brings extensive industry knowledge, with Dave Sowerby offering decades of experience and Colin Powell providing expert mechanical insights honed over 18 years with the business. We pride ourselves on answering calls promptly, avoiding lengthy hold times and multiple transfers that characterize other businesses. Our comprehensive offerings include sales, repairs, and specialist fitting services for mountain, road and electric bikes.
Services
Bike Sales
Cycle Repairs
Bike Fitting
Electric Bikes
Cycle to Work Scheme
Shimano Crankset Service
Pre-Loved Bikes
Cycle Components
Footwear Supply
Nutrition Products
Details
- Year established: 1985
Highlights and features
- We have over 35 years' experience in the bike trade
- Only Body Geometry Fit bike-fitting specialists in West Yorkshire
- Answer calls promptly without lengthy hold times
- Expert mechanics with extensive industry knowledge
- Offer specialist fitting services for all bike types
What people say
Highly recommend the team
Go above and beyond
Emergency repair expertise
Knowledgeable staff
Excellent advice
Services
Bike Fitting
Our Body Geometry Fit service offers expert bike fitting, the only one of its kind in West Yorkshire. This specialist service ensures optimal comfort and performance by tailoring your bike to your body's specific needs. With experienced professionals using advanced techniques, we help prevent injuries and improve cycling efficiency for all types of riders.
Cycle Repairs
We provide comprehensive cycle repair services with expert mechanics who have extensive industry knowledge. Our workshop handles everything from minor adjustments to major overhauls, with priority given to urgent repair requests. With decades of combined experience, our technicians deliver efficient, reliable service for all types of bicycles.
Electric Bikes
We specialise in electric bikes from premium brands including Specialized, Ridley and Merida. Our e-bike service covers sales, fittings, and repairs, with knowledgeable staff to guide you through options. We also provide specialist servicing for electric bike components and batteries to ensure optimal performance and longevity.
Cycle to Work Scheme
As official agents for all cycle to work schemes, we help customers access tax-efficient bike purchases. Our staff provide expert guidance through the process, offering a selection of eligible bikes and equipment. This service enables employees to save on tax and National Insurance contributions when purchasing commuting bicycles.
Pre-Loved Bikes
We offer a selection of high-quality pre-owned bicycles that have been professionally serviced. This range provides cost-effective options for cyclists at all levels. Each bike undergoes thorough inspection and maintenance to ensure reliability and performance before being offered for sale to our customers.
People
Dave Sowerby
Founder
With over 40 years' experience in cycling, Dave founded Sowerby Bros Cycles in 1985. He has been involved in local cycling events for decades and now focuses on the shop-based team that promotes the business.
Colin Powell
Mechanic
A keen mountain biker with 18 years' experience at Sowerby Brothers, Colin has become one of the most respected mechanics in the industry, offering extensive knowledge and expert advice to our valued customers.
Questions
What specialist bike fitting services do you offer?
We are the only Body Geometry Fit specialists in West Yorkshire, providing expert bike fitting services to ensure optimal comfort and performance for cyclists.
Do you offer emergency bike repair services?
Yes, we prioritise urgent repair needs and have expert mechanics who can often accommodate quick repairs with minimal waiting time.
What brands of bikes do you stock?
We stock Specialized, Merida, Ridley, Moda and Frog branded bikes, with a range of electric, mountain and road cycling options.
Are you agents for cycle to work schemes?
Yes, we are official agents for all cycle to work schemes, helping customers access tax-free bikes and equipment.
What are your workshop hours?
Our workshop team is available Monday-Friday 9am-5:30pm and Saturday 9am-5pm for repairs, fittings and advice.
Do you offer bike demonstrations?
Yes, we offer a full demonstration program for mountain, road and electric bikes to help customers find their perfect fit.
