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Your Trusted Yamaha Motorcycle Dealer in Southend-on-Sea
Alpha Motorcycles has established itself as the premier destination for motorcycling enthusiasts across Essex. With a comprehensive range of new and used Yamaha motorcycles, alongside a vast selection of clothing, parts, and accessories, we cater to every rider's needs. Our factory-trained technicians provide expert servicing and MOT testing, ensuring every customer's ride remains in peak condition. Backed by decades of industry experience, we combine technical expertise with a passion for motorcycling to deliver exceptional customer service. Our commitment to quality extends to our finance partnerships, offering tailored packages to suit individual requirements.

From entry-level scooters to high-performance sport bikes, we provide expert guidance to help customers find their perfect match. Our showroom in Southend-on-Sea showcases the latest models, while our online shop delivers nationwide convenience. Through consistent investment in training and equipment, we maintain our position at the forefront of Yamaha motorcycle expertise. Customer satisfaction remains our priority, demonstrated through our price promise and after-sales support. For over four decades, we have built lasting relationships with riders across the region, cementing our reputation as a trusted motorcycle authority.
Services
New Motorcycle Sales Used Motorcycle Sales Servicing & Repairs MOT Testing Parts Supply Riding Gear Retail Finance Packages
Highlights and features
  • Factory-trained technicians with Yamaha-specific expertise
  • Largest Yamaha stock in Essex with nationwide delivery
  • 3-year warranties on new motorcycle purchases
  • On-site MOT testing and servicing facility
  • Established 40+ years serving local motorcyclists
What people say
Great selection Competitive prices Expert technicians Excellent after-sales Wide range available
Services
New Motorcycle Sales
Alpha Motorcycles offers the complete range of new Yamaha motorcycles, from commuter scooters to high-performance sport bikes. Our sales team provides expert guidance to help customers select the perfect model for their riding style and requirements. With regular manufacturer offers and part-exchange options, we make upgrading your motorcycle straightforward and cost-effective.
Servicing & Repairs
Our Yamaha-certified technicians perform all servicing and repair work to factory standards using genuine parts. From routine maintenance to complex diagnostics, we ensure optimal performance and longevity for every motorcycle. The workshop is equipped with the latest tools and diagnostic equipment to handle modern electronic systems and traditional mechanical components alike.
MOT Testing
Convenient on-site MOT testing available for motorcycles of all ages. Our technicians identify potential issues before they become failures, offering preventative maintenance advice. We provide transparent pricing with no hidden fees, and customers receive detailed reports explaining any required remedial work to achieve test compliance.
Parts Supply
Extensive stock of Yamaha genuine parts and accessories ensures quick turnaround for repairs and customisation projects. Our parts department can source specialist components through official supply channels when not immediately available. Customers benefit from technical advice to ensure correct part selection for their specific motorcycle model and year.
Finance Packages
Tailored finance solutions available through trusted partners including Blackhorse Finance. Options include Hire Purchase and PCP agreements with flexible deposit requirements. Our finance team helps customers understand total costs and repayment structures, ensuring transparency throughout the purchasing process while meeting UK regulatory standards.
Questions
What motorcycle brands do you sell?
We specialise in Yamaha motorcycles, offering their complete range of new and used models including scooters, sports bikes, and adventure touring machines.
Can I part exchange my current motorcycle?
Yes, we accept part exchange motorcycles towards new or used purchases. Our team provides fair valuations and handles all paperwork for a seamless transaction.
Do you offer motorcycle servicing packages?
We provide scheduled servicing according to manufacturer requirements, with optional service plans available for budgeting regular maintenance costs.
What riding gear brands are available?
Our store stocks leading motorcycle apparel brands including Arai, Shoei, AGV, Alpinestars, and Dainese for helmets, jackets, gloves, and protective clothing.
Can I test ride motorcycles?
Test rides are available on most models - please contact us to arrange a convenient time with our sales team.
Do you deliver motorcycles nationwide?
Home delivery is available across the UK through our transport partners, with delivery charges calculated based on location.