Business Details
50+ Years
experience
Luxury Diamond Jewellery Specialists in Birmingham
Diamond Dealer Direct has been a trusted supplier of fine jewellery and diamonds since 1972. Originally established as a wholesaler, we opened our first public showroom in Birmingham's historic Jewellery Quarter in 2005. With over 6,000 products in stock, including engagement rings, wedding bands, eternity rings, and diamond jewellery, we offer one of the UK's most extensive collections. Our team combines decades of industry expertise with direct access to 70% of the world's polished diamonds, ensuring exceptional quality and value. We pride ourselves on providing impartial advice, international price matching, and a seamless shopping experience both online and in our luxury showroom.Backed by IGI certification and a 40-year heritage, we serve over 15,000 satisfied customers annually. Our commitment to transparency, free UK delivery, and partnerships with leading diamond laboratories like GIA and HRD sets us apart. Whether you're seeking a bespoke engagement ring or timeless jewellery, our specialists guide you through every step. As a direct manufacturer and major loose diamond merchant, we maintain rigorous quality standards while offering competitive pricing. Our physical store in Warstone Lane remains a destination for discerning customers six days a week.
Services
Engagement Rings
Wedding Bands
Eternity Rings
Diamond Jewellery
IGI Certification
Details
- Year established: 1972
Highlights and features
- Over 40 years of experience in the jewellery industry
- Largest collection of diamond rings in the Jewellery Quarter
- International price match guarantee on all products
- Direct manufacturer with exclusive access to 70% of global diamonds
- Free UK delivery on all online orders
Associations and certifications
- IGI (International Gemological Institute)
What people say
Stunning designs
Expert guidance
IGI certified diamonds
Price match guarantee
Luxury showroom
Services
Engagement Rings
Our engagement rings combine timeless craftsmanship with modern design. Available in solitaire, halo, and trilogy styles, each piece features ethically sourced diamonds graded by IGI, GIA, and HRD. Customers benefit from bespoke consultations to create meaningful symbols of commitment.
Wedding Bands
From classic plain bands to diamond-set designs, our wedding rings offer enduring quality. Crafted in platinum, white gold, and rose gold, each band undergoes rigorous quality checks. The collection includes court, flat court, and channel-set styles for personalized choices.
Eternity Rings
Symbolising everlasting love, our eternity rings feature continuous diamond settings. Full and half-eternity options showcase precision-cut stones in platinum or 18ct gold. Each piece comes with certification verifying diamond authenticity and ethical sourcing.
Diamond Jewellery
The collection includes earrings, pendants, and bracelets featuring conflict-free diamonds. Each item combines artistic design with technical excellence, available in various carat weights and settings. Complimentary styling advice helps customers find pieces matching their personal aesthetic.
Certification Services
We provide IGI-certified diamonds with detailed grading reports. This guarantees transparency about cut, clarity, and origin. Customers receive documentation verifying their jewellery meets international quality standards through independent laboratory analysis.
Questions
Do you offer bespoke engagement ring designs?
Yes, our specialists can create custom designs using CAD technology and traditional craftsmanship.
Can I view rings in person before purchasing?
Our Birmingham showroom displays over 6,000 products for in-person viewing six days a week.
What diamond certification standards do you use?
We work with IGI, GIA, and HRD certified diamonds for guaranteed quality and ethical sourcing.
Do you provide after-sales services?
Yes, we offer resizing, cleaning, and maintenance services for all purchased jewellery items.
Is international shipping available?
We deliver worldwide with secure shipping options and insurance included on all orders.
What payment methods do you accept?
We accept major credit cards, bank transfers, and interest-free finance options in-store.
