Catch the ultimate fishing experience with us!
Our Vision
Fishers Direct exists to empower every angler with the right gear, knowledge, and inspiration to explore the captivating world of fishing and connect with the natural environment.
Our Beginnings
Founded in the heart of Penicuik, Midlothian, our journey started with a deep passion for fishing and a desire to provide top-quality gear at accessible prices. We believe every angler, regardless of skill level or budget, deserves access to exceptional products and exceptional service.
What Makes Us Unique
- Expert Advice: Our team of passionate anglers is always ready to share their knowledge and guide you in choosing the perfect gear for your specific needs and fishing styles.
- Wide Selection: We offer a vast array of top-notch fishing gear from leading brands, ensuring you'll find exactly what you need.
- Competitive Prices: We strive to provide exceptional value through competitive pricing and regular promotions and discounts.
- Exceptional Customer Service: We are dedicated to providing an exceptional customer experience through personalized attention, responsive communication, and seamless online and offline support.
Our Products
At Fishers Direct, we offer a comprehensive selection of fishing gear across various segments, including:
Fly Fishing: Rods, reels, lines, leaders, flies, and accessories.
Spin & Bait Fishing: Reels, rods, baits & lures, tackle, line & braid.
Clothing & Outdoor Gear: Clothing, footwear, tackle boxes, life jackets, repellents, and more.
Beyond Gear
Our commitment extends beyond just selling equipment. We also provide valuable resources and information to help you improve your fishing skills, discover new spots, and understand fishing regulations. We also offer a variety of services like bait listings, delivery options, and expert advice.
Our Commitment
Fishers Direct is dedicated to sustainable fishing practices and environmental conservation. We encourage responsible fishing and support initiatives that protect our precious fisheries for generations to come.
Fishers Direct: A Hub of Quality and Service
The team at Fishers Direct, including Nike, Mike, John, and Bob, have consistently provided top-notch service to customers. The staff's knowledge and eagerness to assist has made the shop a go-to destination for fishing enthusiasts. From beginners to experienced anglers, the staff's friendly nature and ability to offer valuable advice on fishing gear and techniques has been greatly appreciated. The shop's competitive pricing and impressive range of products, including fly tying materials and live maggots, have also contributed to its popularity.
Efficient and Reliable Service
The shop's commitment to customer satisfaction is evident in their prompt responses to queries, efficient processing of orders, and quick delivery. Whether customers are purchasing online or in-store, they can expect a hassle-free experience. The staff's dedication to ensuring that customers receive their orders promptly, often within a couple of days, has earned the shop a reputation for reliability.
Excellent Value for Money
Fishers Direct's commitment to providing excellent value for money is clear. The shop offers competitive pricing, and their price match guarantee ensures that customers receive the best deals possible. The team's willingness to help customers find the best products for their needs, rather than pushing the most expensive items, has been particularly appreciated.
Support for Local Fishing Enthusiasts
As a local business, Fishers Direct has become a hub for the fishing community. The shop's friendly staff and welcoming atmosphere have made it a popular destination for both new and experienced anglers. The team's knowledge of local fishing spots and their willingness to share tips and advice have been invaluable to customers.

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