Mooi

Meet Charlene Wheat, Founder & Maker

Mooi Jewellery began its journey in 2008, born out of a love for beautiful, meaningful jewellery and a desire to connect with the wearer. Driven by a background in science, Charlene Wheat, the founder, discovered her passion for silversmithing, creating a unique blend of artistry and engineering.

A Passion for Silver

Every piece of Mooi Jewellery is crafted from sterling silver, chosen for its timeless elegance and durability. Each piece is individually hand-shaped, ensuring intricate details and flawless finishes. The majority of designs utilise sustainable silver, demonstrating a commitment to environmental responsibility.

From Inspiration to Creation

Mooi's collections resonate with natural beauty. Inspiration strikes from the rugged North East English coastline, resulting in stunningly simple and visually captivating pieces. The Personalised Collection allows you to tell your own story through a custom-made piece, while the Molten and Sea Glass collections celebrate natural forms with captivating textures.

Sustainable & Ethical Values

True to Charlene's values, Mooi Jewellery embraces sustainability. Every piece is handcrafted, ensuring uniqueness and reducing waste. Additionally, the company actively seeks ways to minimize its environmental impact and stands by ethical production practices.

A Journey of Creativity & Customer Service

From initial inspiration to the final polished piece, Mooi's journey is filled with meticulous attention to detail. Charlene's dedication to exceptional customer service is evident in her willingness to create fully customisable pieces and offer bespoke services.

The Meaning of Mooi

The name "Mooi" is a Dutch word that translates to "beautiful". It perfectly embodies the essence of Mooi Jewellery, capturing the captivating beauty and essence of each handcrafted piece.