Business Details
11 Years
experience
Your Trusted Bike Shop in London for Repairs & Sales
Established in 2015 by Nicky and Ria, Pedal Back Cycling has evolved from a small cafe combining bikes, coffee, and community into a trusted London-based bike shop. We specialise in high-quality cycle servicing, sales, and repairs, operating from our Lillie Road location since 2019. As official service partners for VanMoof, Volt, and Brompton, we prioritise honest advice, eco-friendly practices, and partnerships with independent UK cycling brands. Our workshop offers comprehensive maintenance packages, while our retail space features electric bikes, accessories, and apparel tailored to city cyclists.We also host the Pedal Back Cycling Club, fostering inclusive group rides to build confidence and community. With a focus on customer care, we provide crash damage assessments and collaborate with Cycle Accident Management Services to simplify post-accident support. Our commitment to transparency, local engagement, and cycling advocacy defines our approach to serving Londons cycling community.
Services
Bike Repairs
Electric Bike Sales
Cycling Club
Accident Support
Workshop Servicing
Cycle Accessories
Group Rides
Eco-Friendly Maintenance
Bike Fitting
Cycle-to-Work Schemes
Details
- Year established: 2015
Highlights and features
- We are authorised service partners for leading e-bike brands.
- Our workshop uses eco-friendly cleaning technology.
- We host inclusive group rides for cyclists of all abilities.
- No hidden fees: Transparent pricing on all services.
- Expert team with combined decades of cycling industry experience.
Associations and certifications
- VanMoof
- Volt
- Brompton
Services
Bike Repairs
Our workshop provides comprehensive bike repairs using manufacturer-approved techniques for all brands. Specialising in electric bikes, we handle everything from minor adjustments to full overhauls. Customers receive detailed diagnostics and transparent pricing with no hidden fees.
Electric Bike Sales
We stock premium electric bikes from Volt and VanMoof, including folding models for urban commuters. Expert staff offer test rides and tailored advice to help customers choose the perfect e-bike for their lifestyle and budget.
Cycling Club
Pedal Back Cycling Club organises regular social rides across London and beyond. These inclusive events cater to all skill levels, focusing on enjoyment and community-building rather than speed or competition.
Cycle-to-Work Schemes
We facilitate government-approved cycle-to-work schemes, helping employees save up to 43% on bikes and equipment. Our team assists with paperwork and offers flexible payment options through multiple approved providers.
Accident Support
In partnership with CAMS, we provide free crash damage assessments and connect customers with specialist cycling solicitors. This service simplifies insurance claims for accidents involving third parties at no cost to the rider.
People
Nicky
Co-Owner
Co-founder of Pedal Back Cycling, Nicky brings years of cycling industry experience and a passion for community building through sustainable transport initiatives.
Ria
Co-Owner
As co-owner, Ria focuses on customer relations and cycling advocacy, combining business expertise with a commitment to making cycling accessible for all Londoners.
Questions
What services do you offer for electric bikes?
We provide specialist repairs, servicing, and sales for electric bikes including VanMoof and Volt models, with expert diagnostics and genuine parts.
Can I join the cycling club without owning a bike?
Yes, our club welcomes all interested riders. We can help you find suitable bike options before joining group activities.
Do you offer warranties on bike repairs?
All our repairs come with a 3-month warranty covering workmanship and parts installed during the service.
How does the cycle-to-work scheme work?
We help you select eligible bikes/accessories, then arrange tax-free salary deductions through your employer via approved providers.
What's included in a Gold Service package?
Our top-tier service includes complete bike strip-down, component servicing, wheel truing, and replacement of worn parts with labour included.
