Business Details
50+ Years
experience
Trusted Jewellers in Guildford Since 1970
Established in 1970, Cry for the Moon has built a reputation as Guildford's premier jeweller, renowned for exceptional craftsmanship and customer service. Our journey began in Haslemere before relocating to our landmark store at 17 Tunsgate, Guildford, where we showcase an exquisite collection of antique, vintage, and bespoke jewellery. With over 50 years of combined experience, our three master jewellers specialise in restoring heirlooms, creating custom designs, and sourcing rare gemstones. We pride ourselves on maintaining traditional techniques while offering modern innovations, ensuring every piece meets rigorous quality standards.Our team's expertise spans diamond grading, gemmology, and estate appraisals, supported by industry-recognised qualifications. As Guildford's only Gold Standard accredited jewellers, we guarantee transparency in all transactions, whether purchasing, repairing, or designing jewellery. Our commitment to excellence is reflected in our 1-year repair guarantee and free lifetime cleaning service, ensuring clients receive unparalleled value and trustworthiness.
Services
Engagement rings
Jewellery repairs
Bespoke design
Valuations
Antique jewellery
Gemstone replacement
Wedding bands
Estate appraisals
Details
- Year established: 1970
Highlights and features
- 50 years of expertise in antique and bespoke jewellery
- In-house workshop with three master jewellers
- Ethically sourced diamonds and gemstones
- Free lifetime jewellery cleaning service
- Guildford's only Gold Standard accredited jewellers
Associations and certifications
- Gold Standard
What people say
Stunning craftsmanship
Expert repairs
Bespoke service
Knowledgeable staff
Quick turnaround
Services
Jewellery Repairs
Our in-house workshop handles all jewellery repairs, from claw replacements to complete remodelling. With over 100 years combined experience, our jewellers restore antique pieces and modern designs using traditional techniques. We guarantee all repairs for 1 year and offer a free initial consultation.
Bespoke Design
Create unique pieces tailored to your vision using ethically sourced diamonds and platinum. Our designers collaborate closely to transform ideas into reality, offering handcrafted engagement rings and family heirloom remakes. Commissions typically take 5-6 weeks to complete.
Valuations
Professional valuations for insurance, probate, or sale by certified gemmologists. We provide detailed reports with photography, completing most appraisals within 2-3 days. Services include post-loss documentation for insurers and estate jewellery assessments.
Antique Jewellery
Specialists in Georgian, Victorian, and Art Deco pieces. Our collection includes rare period items and we offer restoration services to preserve historical integrity. We also buy and sell pre-owned antique jewellery with expert authentication.
Gemstone Replacement
Expert replacement of lost diamonds and gemstones using our extensive inventory. We match stones by cut, colour, and clarity to maintain original design integrity. Services include re-tipping claws and resetting existing stones.
People
Harry Diamond
Owner
With over 50 years in the industry, Harry started in his father's London market stall at age 12. He took over the family business in the 1980s and acquired Cry for the Moon in 2002. His expertise spans antique jewellery and global auction markets.
Stephen Sutton
Manager
Managing the store since 2011, Stephen brings 30+ years of experience from major jewellery retailers. He holds a Retail Jewellers Diploma and Gemmology Certificate, ensuring technical excellence in all customer interactions.
James Ingrams
Master Jeweller
With 33 years at Cry for the Moon, James oversees all repairs and custom creations. His YTS-trained craftsmanship combines traditional techniques with modern precision, maintaining the highest quality standards for both new and antique pieces.
Kathy Holford
Valuer
Certified valuer with FGA and diamond grading qualifications. With 40+ years in the industry, she has worked as a gemologist, lecturer, and diamond grader. She specialises in estate appraisals and antique jewellery valuation.
Holly Diamond-Thomas
Head of Digital
Harry's daughter, bringing digital marketing expertise to the family business. She manages online presence while maintaining the store's traditional values, combining heritage with modern customer engagement strategies.
Questions
Do you offer jewellery repair services?
Yes, we have an in-house workshop for all repairs, from simple resizing to complete remodelling. Most repairs take 5-14 days with a 1-year guarantee.
Can you create custom jewellery designs?
Our bespoke service creates unique pieces from your ideas. The process takes 5-6 weeks, including design consultation and handcrafting by our master jewellers.
How do valuations work?
Professional valuations for insurance or sale take 2-3 days. First item costs £70, subsequent items £45, with detailed photographic documentation included.
Do you buy pre-owned jewellery?
Yes, we purchase gold, platinum, diamonds, and gemstones. Bring items to our Guildford store for immediate valuation and payment by cash, cheque, or bank transfer.
Are your diamonds ethically sourced?
We source diamonds through trusted suppliers with Kimberley Process certification, ensuring conflict-free stones. Our platinum is ethically mined and refined.
What payment methods do you accept?
We accept cash, cheque, and bank transfers for purchases and valuations. Payment terms vary for bespoke commissions and large transactions.
