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Business Details
17 Years
experience
Trusted Jewelry & Watch Experts in Southend-on-Sea
Southend Discount Gold is a family-owned business with a rich heritage spanning four generations across Europe, the Middle East, and America. Since our establishment in 2009, we have provided a professional and friendly service, offering a diverse range of products including new and pre-owned jewelry, luxury watches, and precious metals. Our team of highly trained staff ensures exceptional customer service, whether you are buying, selling, or seeking repairs. We pride ourselves on our vast selection of retail items, from diamonds and silver to bespoke pieces, alongside pawnbroking and part-exchange services. Our NPA accreditation and FCA authorization underscore our commitment to industry standards and customer trust.

We focus on maintaining low costs by sourcing directly from manufacturers, passing these savings to our customers. Our store in Southend-on-Sea has expanded since 2015 to better serve our clientele, combining traditional craftsmanship with modern convenience. We offer 0% finance options and next-day delivery for orders over 150, ensuring accessible luxury for all. Our reputation as a trusted eBay seller and our robust online presence reflect our dedication to meeting customer needs both in-store and online. We strive to build long-term relationships with our clients, emphasizing transparency, reliability, and affordability in every transaction.
Services
Retail Jewelry Pawnbroking Gold Buying Online Sales Jewelry Repairs Part Exchange Deposit Scheme Finance Options Gift Cards Watch Sales
Details
  • Year established: 2009
Highlights and features
  • We are a fourth-generation family business with global jewelry expertise since 2009.
  • Our NPA accreditation and FCA authorization ensure trusted, regulated services.
  • Direct factory sourcing allows us to offer competitive prices without middlemen markups.
  • We provide comprehensive services including jewelry repairs, pawnbroking, and part exchanges.
  • Interest-free financing options available via Klarna, PayPal, and Clearpay.
Associations and certifications
  • National Pawnbrokers Association (NPA)
What people say
Great customer service Excellent service Huge range Affordable prices Quick delivery
Services
Retail Jewelry
We offer an extensive range of new and pre-owned jewelry, including 9ct/18ct gold and silver chains, rings, bracelets, pendants, and earrings. Our inventory features lab-grown and natural diamonds, semi-precious stones, and designer pieces. Customers benefit from competitive pricing due to direct factory sourcing and regular discounts.
Pawnbroking
Authorized and regulated by the Financial Conduct Authority, we provide short-term pawn loans against valuable items. This service offers quick access to cash while retaining ownership of your assets. Loans are subject to item valuation and standard terms, with flexible repayment periods available.
Gold Buying
We buy gold, silver, and platinum items in any condition, from broken jewelry to unwanted heirlooms. Instant cash payments are provided after professional valuation based on market rates and purity. Our transparent process ensures fair pricing without hidden fees or negotiations.
Jewelry Repairs
Our skilled craftsmen provide professional jewelry repairs, including resizing, stone setting, polishing, and restoration. We use quality materials and techniques to maintain the integrity and appearance of your pieces, with turnaround times communicated upfront for customer convenience.
Finance Options
0% interest financing is available via Klarna, PayPal Pay Later, Clearpay, and Humm. Customers can spread payments over 3 interest-free installments, 6 months, or longer terms subject to credit approval. This makes luxury items more accessible without upfront full payments.
Questions
Why are your prices significantly lower than competitors?
We source products directly from Italian manufacturers, eliminating middlemen markups. Our low overhead costs allow us to pass savings to customers without compromising quality.
Do you offer jewelry repair services?
Yes, we provide professional repairs including resizing, stone replacement, and polishing by experienced craftsmen, with clear turnaround times provided before work begins.
Can I sell my unwanted jewelry for cash?
We purchase gold, silver, and platinum items in any condition. Items are evaluated based on purity and market rates, with immediate payment issued after valuation.
What payment methods do you accept?
We accept PayPal, Klarna, Clearpay, and Humm finance options alongside major credit/debit cards. Interest-free plans are available for purchases over £150.
Do you provide part-exchange services?
Yes, you can trade in unwanted jewelry for store credit toward new purchases. Valuation considers the item's material value and condition.
What are your store opening hours?
We operate Monday to Saturday 9:00 AM – 5:30 PM. The store opens Sunday mornings during December but remains closed on public holidays.