The Spa PR Company

Business Details

Elevating Spa & Wellness Brands with Expert PR & Marketing Solutions

Established over 18 years ago, we specialise in public relations and marketing for the global spa and wellness industry. Our team of experienced professionals delivers strategic campaigns that enhance brand visibility and drive business growth for clients worldwide. With expertise in PR, influencer marketing, and digital content creation, we leverage deep industry knowledge to craft compelling narratives that resonate with target audiences. Our services extend to social media management, user-generated content strategies, and comprehensive marketing solutions tailored to the unique needs of spa and wellness businesses.

Through strong relationships with journalists and influencers, we secure impactful media coverage and foster authentic brand engagement. Our proven track record demonstrates our ability to elevate both emerging and established brands within this competitive sector. By combining creative thinking with data-driven approaches, we ensure measurable results that align with clients' commercial objectives. Our commitment to excellence is reflected in our long-standing partnerships with industry leaders and our dedication to staying ahead of market trends.

Services

PR Influencer Marketing Social Media & Content UGC Service Marketing

Highlights and features

We have 18 years of specialist experience in spa and wellness marketing
Our team includes PR experts with extensive industry connections
We deliver measurable results through data-driven campaigns
We offer tailored solutions for both emerging and established brands
We maintain strong relationships with global media and influencers

Website

Update Listing

Services

Public Relations

Our PR service creates compelling narratives that position clients as industry leaders. We monitor media trends to develop stories that resonate across digital, print, and broadcast platforms. With established relationships with journalists in spa, travel, and wellness sectors, we secure high-impact coverage that builds brand authority and drives business growth through strategic media placements.

Influencer Marketing

We connect brands with vetted influencers through our exclusive Spa Influencer Collective. Our strategic partnerships leverage authentic voices to promote products and services across social media platforms. By matching brands with influencers who align with their values, we create campaigns that generate engagement and convert audiences into loyal customers through trusted recommendations.

UGC Service

Our user-generated content service provides authentic marketing material created by specialist content creators. We facilitate collaborations that produce high-quality, on-brand content for digital channels. This approach delivers cost-effective campaigns that feel genuine to audiences while maintaining brand consistency, increasing engagement through relatable storytelling from passionate industry advocates.

Social Media & Content

We develop tailored social media strategies that build brand presence and engagement across platforms. Our content creation service produces specialist material for blogs, websites, and social channels focused on the wellness industry. From campaign management to content scheduling, we help brands maintain consistent messaging that attracts followers and converts interest into commercial opportunities through targeted digital outreach.

Marketing

Beyond traditional PR, we offer comprehensive marketing services including package development, event organisation, and creative design. Our expertise covers brochure production, website development, and video content creation. We provide end-to-end marketing strategies that integrate multiple channels to create cohesive brand experiences, supporting clients from concept through to execution for maximum market impact.

People

Tracey Stapleton

Managing Director

With over 30 years in PR, Tracey founded The Spa PR Company to specialise in wellness communications. Her industry leadership and strategic vision help clients achieve business goals through targeted media relations and brand development initiatives that leverage her extensive sector knowledge and media contacts.

Alex Bridgwater

Account Director

Beauty and wellness expert with 12 years' PR experience, Alex specialises in aesthetics and natural health solutions. Her journalism background and media network enable effective campaign execution, combining trend analysis with strategic communications to deliver impactful brand narratives that resonate with target audiences.

Keren Gatty Saunt

Senior Account Manager

With 20+ years in PR, Keren brings international experience across hotel, spa, and beauty sectors. Her strategic approach develops campaigns that align with client objectives, utilising global market insights and creative execution to build brand presence and deliver measurable business outcomes through targeted communications.

Georgia Lovell

Account Manager

Specialising in lifestyle and travel PR, Georgia builds media relationships to enhance brand visibility. Her expertise in stakeholder engagement and market positioning helps clients increase awareness, particularly in wellness tourism sectors where she leverages her industry connections to secure strategic partnerships and media coverage.

Katie Pezzack

Junior Account Manager

Graduate with first-class honours in Political Science, Katie transitioned from travel PR to wellness communications. Her understanding of global market dynamics and digital communications helps develop brand strategies that connect with target audiences through innovative campaigns that combine traditional PR with modern digital approaches.

Questions

What industries do you specialise in?

We exclusively focus on the spa, wellness, beauty, and related lifestyle sectors, providing tailored PR and marketing solutions that address the unique needs of these industries.

How do you measure campaign success?

We track media coverage, engagement metrics, and business outcomes through regular reporting that demonstrates the tangible impact of our PR and marketing activities on client objectives.

Can you work with international clients?

Yes, our experience spans global markets with team members who understand different regional approaches to wellness communications and have established international media networks.

What makes your influencer service different?

Our Spa Influencer Collective features pre-vetted creators who genuinely understand wellness brands, ensuring authentic partnerships that deliver better engagement than generic influencer campaigns.

Do you offer one-off projects or ongoing support?

We provide both short-term campaign support and long-term strategic partnerships, adapting our approach to match each client's specific marketing requirements and business goals.

How do you stay updated with industry trends?

Our team actively monitors market developments through industry events, media analysis, and direct engagement with wellness professionals to maintain our specialist knowledge and strategic edge.