Get a Quote" and "Come back to cycling - with AW Cycles!
Established in 1994, AW Cycles has been providing the community in Reading with high quality bicycles and a high quality support service. As one of the most respected independent cycle shops in the country, we have a vast and varied stock of bicycles, including road racing bikes, mountain bikes, e-bikes, bikes for commuters, leisure bikes, and children's bikes. Whether you're an occasional bicycle rider or a pro-level athlete, we really do have something for everyone.
Our Services
At AW Cycles, we offer a range of services to cater to your cycling needs. Our expert mechanics are trained to provide a personalized service, ensuring that your bike is in top condition. Our services include:
- Workshop: Our fully equipped workshop is open Monday to Saturday, where our skilled mechanics can carry out any repairs, from a simple puncture repair to a full re-build.
- Tax-Free Bike Schemes: We offer a range of tax-free bike schemes, including the Cycle to Work scheme, which allows employees to purchase a bike and accessories through a salary deduction.
- Demo Bikes: We have a range of demo bikes available for you to try before you buy, allowing you to get a feel for the bike before making a purchase.
- Bike Fitting: Our expert mechanics can fit you to your new bike, ensuring a comfortable and efficient ride.
- Maintenance: We offer a range of maintenance services, from a simple puncture repair to a full service, ensuring your bike is in top condition.
Our Range of Bicycles
At AW Cycles, we have a vast range of bicycles to suit all types of riders. Our range includes:
- Electric Bikes: Our e-bikes provide assistance to help you ride further and ride more efficiently.
- Mountain Bikes: We stock a range of mountain bikes, including full suspension and hardtail bikes, ideal for trail riding, cross-country, downhill, and enduro.
- Road Bikes: Our range of road bikes includes performance road bikes, comfort bikes for riding distance, triathlon bikes, and track bikes.
- Children's Bikes: We stock a range of children's bikes, including stabilised and standard bikes, as well as specialist learner bikes to help develop a child's coordination.
Accessories
At AW Cycles, we also stock a wide range of cycling accessories, including:
- Components: We stock a range of components, including brakes, gears, and tyres.
- Clothing: Our range of cycling clothing includes base layers, cycling shoes, and accessories such as gloves and hats.
- Maintenance: We stock a range of maintenance products, including lubricants and cleaning products.
Events and Training
At AW Cycles, we believe in the importance of community engagement and providing a supportive environment for cyclists. We regularly host events, including social rides, open evenings, and training sessions. Our trained instructors can provide training and guidance to help you improve your cycling skills.
Conclusion
At AW Cycles, we pride ourselves on providing a high-quality service to our customers. Whether you're a seasoned cyclist or just starting out, we have a wide range of bicycles and accessories to suit your needs. Visit us in our shop in Reading or browse our online store to find your perfect bike.
Exceptional Customer Service and Bike Maintenance
The majority of the reviews praise the exceptional customer service, expert bike maintenance, and friendly staff at AW Cycles. Many customers have appreciated the shop's ability to fit them in on short notice, even with complex repair jobs. The mechanics are described as "professional and helpful" and able to resolve a range of issues, from minor adjustments to major repairs.
The reviewers also commend the shop's willingness to work with customers who have purchased bikes from other dealerships and require service or repair. One customer, in particular, appreciated the shop's help in resolving an issue with a bike he purchased from another shop and praised their efforts in negotiating with the manufacturer on his behalf.
Staff Knowledge and Attitude
The staff at AW Cycles are consistently described as friendly, knowledgeable, and enthusiastic about cycling. They are praised for taking the time to understand the customer's needs and providing personalized advice and recommendations.
Bike Sales and Maintenance
The shop's selection of bicycles is described as "interesting" and the mechanics' ability to set up the bikes "exactly as needed." The reviewers appreciate the shop's attention to detail, ensuring that their bikes are thoroughly cleaned and serviced before being collected.
Comparison to Other Shops
One reviewer compares AW Cycles favourably to another shop, Pitsford Cycles, describing the latter as "really unhelpful" and "thinking they're doing me a favour by checking a bike over that they just sold me for three grand." In contrast, AW Cycles is praised for its excellent customer service and "friendly, helpful attitude."

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