Business Details
18 Years
experience
Your Trusted Bakery for Custom Cakes in Eastbourne
Established in 2008 by Helen and Oliver Zurek, The Incredible Cake Company has become a cornerstone of Eastbourne's culinary scene. With over 15 years of professional baking experience, we specialise in creating bespoke, hand-crafted cakes for weddings, birthdays, and celebrations of all kinds. Our commitment to quality is evident in every creation, using only the finest ingredients to produce visually stunning and delicious cakes. Since opening our shop in 2017, we've expanded our offerings to include a welcoming caf with a beautiful garden, where customers can enjoy our daily baked goods and watch us work in our open kitchen. Our team's artistic background and attention to detail ensure each cake is a unique masterpiece, tailored to individual preferences.We cater to various dietary requirements with vegan, dairy-free, gluten-free, and nut-free options available. Delivering across East Sussex, West Sussex, Kent, London, Surrey, and the South of England, we combine creativity with technical expertise to bring cake dreams to life. Our process includes personal consultations, cake tastings, and comprehensive guidance from initial concept to final delivery. The shop also hosts cake decorating classes and workshops, sharing our passion for baking with the community. With a portfolio ranging from traditional tiered wedding cakes to fantastical novelty designs, we pride ourselves on pushing creative boundaries while maintaining the highest standards of craftsmanship and customer service.
Services
Wedding cakes
Birthday cakes
Cupcakes
Cake decorating classes
Christmas cakes
Allergy-friendly options
Cake delivery
Counter baked goods
Garden seating
Custom designs
Details
- Year established: 2008
Highlights and features
- 15+ years of professional cake design experience
- Use of premium quality ingredients in all creations
- Personalised step-by-step consultation process
- Offer vegan, dairy-free, gluten-free and nut-free options
- Deliver to East Sussex, West Sussex, Kent, London, Surrey and South of England
What people say
Absolutely fabulous
Breathtaking design
Delicious and stunning
Incredible talent
Exceeded expectations
Services
Wedding cakes
Our wedding cakes transform your special day into a visual masterpiece. Using premium ingredients, we create custom designs from traditional tiered cakes with handmade sugar flowers to modern fantasy themes. With over 15 years of experience, we offer consultations, tastings, and delivery across the South of England. Our team accommodates dietary requirements while maintaining exquisite presentation and exceptional taste.
Cake decorating classes
Learn professional cake decorating techniques in our Eastbourne shop. Sessions include fondant flower making, cupcake decoration, and Christmas cake design. Suitable for beginners and groups, we provide all materials with expert guidance. Classes range from individual tuition to family-friendly workshops, fostering creativity while teaching practical skills in a relaxed, hands-on environment.
Birthday cakes
From whimsical novelty designs to elegant tiered creations, our birthday cakes reflect personal themes and preferences. We transform ideas into edible art, whether depicting hobbies, characters, or abstract concepts. With 16 available flavours and allergy-friendly options, each cake combines visual impact with exceptional taste. Our process ensures perfect portion sizing and delivery coordination for your celebration.
Counter baked goods
Our caf offers an ever-changing selection of freshly baked goods made on-site daily. Featured items include chocolate pecan brownies, buttermilk scones, and specialty cakes like lemon poppyseed. We maintain quality through small-batch production, with options available for takeaway. The menu showcases seasonal specials while featuring customer favourites like our renowned cheese scones and cream tea service.
Christmas cakes
Handcrafted Christmas cakes feature rich fruit mixtures steeped in brandy, finished with marzipan and fondant icing. Available in various sizes with decorative options, we also offer decorating classes for personal cakes. Seasonal treats include mince pies, iced biscuits, and themed cupcakes. Pre-orders ensure availability during the busy holiday period, with collection dates coordinated in December.
People
Helen Zurek
Co-Founder
Helen studied Fine Art at Norwich School of Art and Design before starting her baking career in 2008. With a background in visual arts, she brings creative expertise to cake design. She co-founded The Incredible Cake Company in 2016, transforming it from a home-based business into Eastbourne's premier cake destination.
Oliver Zurek
Co-Founder
Oliver graduated in Graphic Design with Animation specialisation from Norwich School of Art and Design. He joined the business full-time in 2016, contributing technical expertise and business management skills. His creative vision helps produce the company's distinctive cake designs and innovative concepts that delight customers.
Questions
How do I order a custom cake?
Contact us through our website with your event date, serving size, and design preferences. We'll confirm availability and provide a quote, followed by consultations and tastings to finalise details.
Do you cater for dietary requirements?
Yes, we offer vegan, dairy-free, gluten-free and nut-free cake options while maintaining the same high standards of taste and presentation.
What areas do you deliver to?
We deliver throughout East Sussex, West Sussex, Kent, London, Surrey and the South of England for all our custom cake orders.
Are cake decorating classes available?
Yes, we offer various workshops including cupcake decorating, fondant flower making, and Christmas cake decoration. Classes run regularly at our Eastbourne shop with flexible booking options.
Can I visit your shop?
Our Eastbourne shop is open Monday to Saturday 10am-4pm, featuring a café area with baked goods, a garden seating area, and displays of our work.
What payment methods do you accept?
We require full payment to secure bookings, with payment options discussed during the ordering process. Specific payment arrangements can be made for larger orders.
