Alupro is an industry funded, not-for-profit organisation with over 30 years' experience representing the UK's aluminium packaging industry. We work to fulfil the industry's obligation to meet, and exceed, recycling targets for aluminium packaging. Our mission is to promote the benefits of recycling aluminium packaging and strive to increase recycling rates through education, awareness and collaboration with our members, local authorities, and the wider industry. We offer a range of services, including education resources, programme support, and guidance on how to recycle aluminium properly. Our aim is to make aluminium packaging recycling easy, efficient, and effective, and to reduce waste in the packaging industry.