Transforming spaces, one piece of joinery at a time.
Swimtime is a leading swim school in the UK, dedicated to teaching the world to swim in the most engaging and unforgettable way possible. Established in 1998, we have grown to become the largest independent swim school in the country, providing swimming lessons to tens of thousands of people every week across hundreds of pools. Our mission is to create long-lasting relationships with our customers, while supporting and developing our team members and being socially responsible.
Our Values
At Swimtime, we pride ourselves on our core values, which include being a Swimtime Family, respecting our customers, creating long-lasting relationships, supporting and developing each other, being socially responsible, maintaining a progressive attitude, being socially inclusive, raising the standard, recognising the potential of individuals, setting the tone of our profession, championing the highest standards, engaging our communities, embracing cultural diversity, and being part of the social fabric.
Swimtime Standards Award Scheme
Our Learn to Swim Programme is a fun and engaging way for swimmers of all ages and abilities to progress through our awards scheme. Every swimmer will be assessed and monitored, allowing for a smooth transition through each stage of their aquatic journey.
Meet our Franchisees
Swimtime is a network of small, family-run businesses, with each franchisee bringing their own unique personality and approach to teaching swimming. Our franchisees are passionate about teaching people to swim and are committed to providing the highest standard of lessons.
Services
We offer a range of services, including:
- Baby Swimtime & Swimtots: Our baby swim classes provide a fun and bonding experience for parents and babies, while teaching important water safety skills.
- Children's Lessons: Our children's lessons are designed to be fun and engaging, while teaching essential swimming skills.
- Adult Lessons: It's never too late to learn to swim! Our adult lessons cater to all abilities, from complete beginners to advanced swimmers.
- Opportunities: We offer a range of opportunities for those interested in becoming a Swimtime franchisee or teaching swimming.
- Teaching Pool Hire: We provide teaching pool hire for those looking to teach swimming in their own facility.
Award Winning Swimtime
Swimtime has received a number of award nominations and wins in recent years, including:
- BFA Awards - Franchisee: Trailblazer | Multi Unit
- Workbuzz - Best Franchise Awards, Children's Services - Winner
- Workbuzz - 5 Star Franchise Satisfaction - Winner
- Elite Franchise Top 100
- UK Business Awards - Best Use of Technology
- Encouraging Women into Franchising (EWIF) - Franchisee of the Year
- International Customer Experience Awards - Winner
- Digital Experience Awards - Double Winner
- BFA Awards - Social Enterprise
- Australian Swim School Association - International Swim School
- Great Britain Entrepreneur Awards - Scale Up (Midlands)
- Elite Franchise Top 100
Our Technology
Our technology places us head and shoulders above the rest. As an example, to help bring swimmers back to the pool post COVID 19, Swimtime developed MyPass, a unique contactless entry system. MyPass allows for safe and seamless entry into the pool, making it easier than ever for swimmers to get in the water.
Welcome Packs
Every customer who signs up to our Monthly Plan will receive an amazing Welcome Pack, giving you everything you need to start your swimmer on their exciting Swimtime journey.

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