Business Details
50+ Years
experience
Your Trusted Family-Run Farm Shop & Butchery in Norfolk
Spurgeons is a family-run business operating in Norfolk since 1944, combining generations of expertise with a commitment to quality and tradition. Our farm shop and butchery in Brooke offer a wide range of locally sourced meats, including our renowned Frank Spurgeon Famous Pork Sausage, handmade using an 85-year-old recipe. With additional outlets in Norwich, we provide fresh bakery goods, delicatessen items, and convenience store essentials, all prepared to the highest standards. Our team of skilled butchers and bakers ensures every product meets exacting quality requirements, from matured beef to daily-baked pastries. We prioritise partnerships with local Norfolk and Suffolk farms to maintain freshness and reduce environmental impact.With a history dating back to the 1920s, we have served the region through evolving retail landscapes while maintaining our core values of excellence and service. Our catering for both everyday needs and special occasions extends to wholesale deliveries for hotels and restaurants. We welcome visitors to experience our warm hospitality and extensive product range, supported by knowledgeable staff dedicated to customer satisfaction. From seasonal produce to heat-and-eat meals, our offerings combine convenience with artisanal craftsmanship. Continuing our legacy of innovation, we now operate a convenience store and off-licence while preserving the family ethos established over seven decades ago.
Services
Butchery
Farm Shop
Bakery
Delicatessen
Convenience Store
Off-Licence
Wholesale Delivery
Details
- Year established: 1944
Highlights and features
- We offer 75+ years of family expertise in premium meat production and retail
- All meat sourced from local Norfolk and Suffolk farms
- Skilled butchers with decades of experience prepare every cut to order
- HACCP-approved food safety practices maintained across all operations
- Award-winning recipe development combining tradition with innovation
Associations and certifications
- HACCP
Services
Butchery Services
Our HACCP-certified butchery offers locally sourced pork, beef, lamb, poultry, and game. The team prepares custom cuts using traditional techniques, including curing and marinading. Speciality items include our famous pork sausages, seasonal BBQ ranges, and ready-to-cook stir-fry packs.
Farm Shop
The Brooke farm shop combines butchery, bakery, and deli under one roof. Stock up on fresh meat, ready meals, seasonal vegetables, cheeses, and locally made ice cream. We also operate a convenience store with household essentials and off-licence products.
Bakery
Daily-baked goods include meat pies, sausage rolls, quiches, and pastries. Our chef creates vegetarian options and seasonal specials like asparagus quiche. We offer pre-order party spreads with pies, cakes, and custom-made rolls with deli meats and cheeses.
Delicatessen
The deli counter features premium cooked meats, locally made cheeses like Norfolk Dapple, and antipasti. We provide ready meals with fresh ingredients and chilled produce including milk and free-range eggs. Cheese ordering service available for special requests.
Wholesale Delivery
We deliver fresh meats and specialty products daily to hotels, restaurants, and pubs across Norfolk. Services include custom cuts, bulk orders, and recipe-specific ingredients. Contact Jack Spurgeon directly for trade inquiries and pricing.
People
Lorraine Spurgeon
Co-Owner
Lorraine co-leads Spurgeons with a commitment to quality and customer service. She upholds the family tradition of sourcing premium local produce while managing day-to-day operations at the Brooke farm shop.
Anthony Spurgeon
Co-Owner
Anthony contributes decades of agricultural expertise to Spurgeons' operations. He ensures the business maintains its heritage of excellence in meat production while adapting to modern retail demands across Norfolk.
John Lloyd
Butcher Manager
John brings over 40 years of butchery experience to Spurgeons. His expertise includes traditional meat preparation techniques and customer consultation, ensuring both quality cuts and knowledgeable service at the Brooke butchery counter.
Mike Beel
Norwich Butcher Shop Manager
Mike oversees daily operations at our Norwich butcher shop, managing staff and maintaining product quality. He ensures the same high standards established in Brooke are upheld at our second retail location.
Jack Spurgeon
Wholesale Coordinator
Jack manages Spurgeons' wholesale business, coordinating daily deliveries to hospitality clients. With deep industry knowledge, he builds relationships with local hotels and restaurants requiring premium meat supplies.
Questions
Where are your shops located?
We have shops at 23 High Green, Brooke (Norfolk) and 101 Unthank Road, Norwich.
What makes your pork sausages special?
Our famous pork sausages use Frank Spurgeon's original 85-year-old recipe, handmade daily.
Do you source products locally?
Yes, we partner with Norfolk and Suffolk farms for meat and suppliers for other produce.
Can I pre-order meals?
Yes, call 01508 558123 to pre-order heat-and-eat meals and ensure availability.
What additional services do you offer?
We provide wholesale meat supply, party catering, cheese ordering, and local deliveries.
