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Trust your sight to our expertise

Dipple & Conway is a family-run, independent opticians that has a vast heritage of over 100 years. We have been offering the highest clinical service, and exemplary customer care since 1916. Using the most recent advances in optometry, we pride ourselves in offering the highest level of service and client care.

Our Heritage

Our family-run history and our highly qualified team of staff have enabled us to grow, expand and invest. We are proud to offer the highest quality in eye care for our clients. At our founding in 1916, our aim was to provide the highest standard of customer service, alongside outstanding eye care. Today, these core values remain the same.

Our Story

Dipple and Conway opticians was established in 1916, with a partnership between Thomas Conway and George William Dipple. Throughout the years, our business has grown, and we have expanded to three practices across Norfolk, based in Norwich, Swaffham, and Diss. Our team prides themselves in providing the highest standard of customer care, specialist opticians offering expert eye examinations along with individual care plans for each of our clients.

Our Services

We offer a range of services, including expert eye examinations, contact lens fittings, and a wide selection of glasses and sunglasses. Our Vision Care Plan offers peace of mind for your eye care, with the highest level of service. Our plan includes fully comprehensive eye care, an open-door policy, discounts and more.

Glasses

We are proud to offer a great selection of glasses, including luxury designers and brilliantly crafted independent brands. Made to make you feel like your best self, every day.

Contact Lenses

We are an award-winning contact lens practice and our expert fitting is part of our heritage. Make an appointment today with our experienced team at one of our opticians in Swaffham, Diss, and Norwich.

Eye Tests

We offer expert clinical eye examinations and subsequent care and support, focused on your individual needs. Book your next eye test with our practices in Diss, Swaffham, or Norwich.

Reviews (283)
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Positive: The reviewers praise the excellent service, professionalism of the staff, and high-quality products available.

Overview of Reviews

The reviews are overwhelmingly positive, with all reviewers giving 5-star ratings. The common themes among the reviews are the excellence of the service, the professionalism of the staff, and the range of high-quality products available.

Staff and Service

The staff at Dipple & Conway are consistently praised for their friendliness, attentiveness, and professionalism. Reviewers mention specific staff members, such as Ben, Donna, Michaela, Maciek, Phil, Hannah, and others, who provided exceptional service.

Products and Equipment

The optician is commended for its state-of-the-art equipment, including a robot that scans the face to ensure precise fitting of glasses. The range of frames and sunglasses is also praised for its quality and variety.

Personalized Care

Reviewers appreciate the personalized care and attention they received, with staff taking the time to explain results and answer questions. The staff are also commended for their patience and willingness to help with choosing frames.

Overall Experience

The overall experience at Dipple & Conway is described as excellent, with reviewers feeling valued and confident in the care they received.