Trust us to move you with care and precision
The Specs Place, formerly Newbold Opticians Longton, is an Optometric practice situated in Longton, one of the six towns of Stoke-on-Trent. Founded in 1919, we have been providing high-quality, professional optical services to thousands of people in Stoke-on-Trent and the surrounding areas for over 100 years. We take great pride in delivering exceptional eyecare using the latest equipment, while stocking and supplying a wide range of eyewear to cater to all needs.
Our team is dedicated to providing a personalized service, tailoring our approach to each individual's unique needs and requirements. From comprehensive eye tests to contact lens fittings, and from spectacle frames to designer sunglasses, we offer a comprehensive range of services designed to preserve and enhance your vision.
Our Services
At The Specs Place, we offer a wide range of services, including:
- Comprehensive eye examinations, including retinoscopy, autorefraction, and visual acuity testing
- Contact lens fittings, including daily disposables, monthly disposables, and toric lenses
- Spectacle frames and lenses, including single vision, bifocal, and varifocal lenses
- Designer sunglasses and goggles
- Dyslexia support and visual stress assessments
- Eye care for children and adults
- FREE NHS eye examinations for eligible patients
Our Expertise
Our team is led by John Hollins, BSc, MCOptom, a highly experienced optometrist and practice owner. John has undertaken extensive training and qualifications in optometry, including cataract pre and post-operative referral and shared care, glaucoma referral refinement, and MECS. He is an active member of the Staffordshire local optical committee (LOC) and the Clinical Governance and Performance Lead for cataract shared care services for SASPEC.
Our Commitment
At The Specs Place, we are committed to providing exceptional customer service, ensuring that every patient receives a personalized and professional experience. We strive to create a welcoming and relaxing environment, where patients feel comfortable and supported throughout their visit. Our team is dedicated to staying up-to-date with the latest developments in optometry, ensuring that our patients receive the best possible care.
Excellent Customer Service and Professionalism
The Specs Place has received consistently high praise from customers, with many reviewers highlighting the exceptional service and professionalism of the opticians and staff.
Friendly and Attentive Staff
Reviewers have praised the friendly and attentive nature of the staff, with many mentioning the helpful and knowledgeable reception staff who go above and beyond to assist with appointments and frame selection.
Thorough and Informative Eye Tests
Many reviewers have praised the thorough and informative eye tests conducted by the opticians, with some mentioning the attention to detail and professionalism of the opticians.
Wide Range of Stylish Glasses
Several reviewers have praised the wide range of stylish glasses available, with some mentioning the ability to find the perfect frames with the help of the staff.
Efficient and Stress-Free Process
Many reviewers have praised the efficient and stress-free process of booking appointments, selecting frames, and collecting glasses.

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